Senior Specialist: Hospitality & Events Marketing at Absa Group Limited (Absa)

Job Summary

• We’re looking for a Senior Specialist: Hospitality & Events Marketing to design and deliver world-class client experiences that strengthen relationships, elevate our brand, and drive measurable business growth.
• As the strategic lead for hospitality and proprietary event experiences, you will bring together creativity, data, technology, and human-centred design to create standout experiences across Africa.
• You will craft elevated engagements that fuse ambience, storytelling, and personalised touchpoints — turning every moment into a meaningful opportunity for connection, loyalty, and commercial impact.
• This role sits at the crossroads of experiential marketing, digital innovation, and strategic relationship building.

Job Description

Role

Strategic Experience Design

• Lead a personalised hospitality and event strategy aligned to business goals.
• Translate strategic objectives into actionable event plans with clear KPIs and measurable outcomes.
• Continuously refine experiences using insights, behavioural data, and client feedback.

Customer Experience & Relationship Building

• Design emotionally resonant, high‑impact client experiences.
• Personalise engagements based on audience insights.
• Foster networking and connection opportunities that strengthen loyalty and advocacy.

Growth, ROI & Commercial Impact

• Demonstrate business value by linking event outcomes to pipeline, cross‑sell, retention, and brand equity.
• Drive cost‑efficient, scalable, sustainability‑aligned event delivery.

Innovation & Digital Integration

• Champion new formats, multi‑sensory design, and hybrid/digital event strategies.
• Leverage CRM, Cvent, automation and digital analytics to optimise engagement.
• Pilot innovative approaches that elevate client and stakeholder experience.

Leadership & Collaboration

• Foster a culture of innovation, inclusion, and continuous learning.
• Partner cross‑functionally with marketing, sales, product, and coverage teams.
• Manage vendors, budgets, risk, compliance, and governance for flawless delivery.

Qualifications & Experience

• Bachelor’s degree in marketing, Business, Communications, Hospitality, Events Management or related field (NQF7).
• 5–12 years’ experience in strategic events management, with at least 3 years in a people‑leadership role.
• Proven success delivering experiential marketing in financial services, consulting, fintech, SaaS or other high‑value B2B environments.
• Strong digital/hybrid events experience.
• Demonstrated excellence in portfolio‑level event strategy, stakeholder management, and presenting to senior leadership.
• Experience in data‑driven decision‑making, customer‑centric design, optimisation, and technology adoption.

Education

• Bachelor`s Degrees and Advanced Diplomas: Business, Commerce and Management Studies, Master's Degree: Digital Marketing and Emerging Technology

End Date: February 27, 2026