Head - Integrated Media Commercial Operations SA at MTN

Responsibilities

Digital Marketing Strategy Development and Alignment

• Craft MTN's digital marketing strategy in conjunction with agencies using consumer research, industry trends and benchmarks, and proven methodologies to optimise online engagement
• Perform competitor analysis to ensure MTN has a distinctive and differentiated voice in the market
• Identify new opportunities based on customers buying trends and their response to marketing campaigns
• Based on strategy, consistently provide direction, structure, business plans and support to the BUs. This includes identifying required resources, personnel and funding to achieve goals

Digital Marketing Operational Delivery Management

• Determine appropriate and viable methods on how to execute digital marketing campaigns via digital channels to grow MTNs brand presence and acquire new customers
• Drive traffic to owned online platforms through proven online performance marketing tactics (ie. content marketing, Influencer marketing, user generated content, SEO, paid
• media, retargeting) for brand building (ESG); lead generation; self service functions; product and service offers and customer queries
• Manage digital marketing team's delivery, output and time investment
• Collaborate with Commercial Bus to source content
• Oversee quality and risk management of all content that is published on owned and third-party sites
• Ensure brand identity compliance on all digital channels by conducting regular content audits on owned and third-party platforms
• Ensure alignment with Corporate Affairs on risk and reputation
• Ensure integration with Public Relations planning
• Collaborate with CX to ensure a seamless customer experience and contribution of digital marketing in customer value management
• Work closely with Online Strategy team on platform functionality and feature capability as well as marketing technology utilization and build

Digital Campaign Analytics

• Utilise online campaign analytics to guide strategic direction and adaptation of digital marketing activities and to track lead conversion and attribution
• Instil a culture of rigorous reporting and compiling weekly dashboards to track and report on performance of campaigns, while providing insights and continuous improvement recommendations
• Work closely with the Online Strategy team on data monitoring and reporting

Budget and Cost Control

• Drive the Digital Marketing budget planning and coordinate with stakeholders across the organisation including Commercial BUs
• Coordinate with the finance team to discuss the annual Digital Marketing budget
• Ensure the efficient allocation and spend of the Digital Marketing budget – drive a positive ROI on marketing spend
• Manage and optimize the budget, Monitor costs and determine initiatives to increase efficiencies and optimize resources - maximize cost/benefit ratios
• Ensure Vendor and IT costs are effectively managed
• Manage projects or initiative budgets in line with business objectives
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• Governance, Policies & Procedures
• Develop procedures, policies and work flows to instill clear governance and reporting adherence for GTM activities which take place within the BUs
• Keep abreast of legislation and identify operational changes required to ensure compliance and improve efficiency. Sign off / make decisions regarding operational changes
• Ensure effective implementation of (and compliance towards) company policies, processes, and procedures. Put effective methods and standards in place in alignment with aforementioned
• Oversee and ensure the establishment of systems and practices in order to comply with best practices, legislation or other regulations and guidelines
• Continuously review key risks, issues and dependencies and set mitigation actions. Proactively flag and escalate issues and manage impacts on resources, cost and productivity
• Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
• Set up and participate in operational and tactical meetings, where required

Continuous Improvement

• Drive continuous improvement on all business development verticals
• Keep abreast of international best practice, technologies and industry trends. Keep up to date with new products and services and their impact on MTN SA
• Proactively research relevant best practice and processes, recommending translation of these in the strategic framework
• Review and encourage team idea generation
• Lead and/or play an active role in transformational and strategic projects impacting area of responsibility

People Leadership /Management

• Set integrated goals and objectives for the team within MTN in order to achieve a future-focused, future-fit high-performing organisation
• Provide technical, procedural and policy guidance to staff, colleagues , partners and vendors
• Attract, develop and retain appropriate talent. Build talent by identifying and developing new leaders for the respective environment
• Create and implement personal development plans
• Define the KPAs and KPIs that will be cascaded down to each area
• Manage Performance and identify training needs. Coach and guide subordinates
• Enable and model healthy employee relations and collaborative teamwork
• Manage diversity, develop, and embed an Employment Equity plan for the business area
• Contribute to building a culture of continuous evaluation and improvement. Drive a culture of high performance, accountability and consequence management
• Act as an ambassador for the team by living the values and vital behaviours and changing and influencing employees’ behaviour

Qualifications

Education

• Bachelors degree in Commerce, Marketing, Communication or related area
• Post Graduate qualification advantageous

Experience

Minimum 8 years’ experience including:

• Minimum 3 years of Senior Management Experience
• Minimum 5 years managing staff
• Work across diverse cultures and geographies
• Experience in Telco/ Techco industry
• In depth understanding of MTNs products and services
• Experience with Digital marketing strategy development and execution
• Successful track record in Digital Marketing and campaign management
• Good understanding of the digital / social media landscape