Head Of Brand at The Unlimited

Purpose of the Role:

• Complete empathetic understanding of Customer

Key Responsibilities:

• To drive customer understanding inside the customer business
• To drive and develop creation of brand communication elements and creative
• Very keen eye of following market and competitive landscape
• Understanding channels, tactics and methods to reach audiences where brand is currently not playing
• Clear understanding of the role or Neuro Linguistic Programming (asking questions)
• Clear understanding of the role of greed
• Clear understanding of the role of fear of loss
• Clear understanding of the role of call to action
• Clear understanding of the role of trust
• Very import to know how to write selling copy, i.e. how to sell product

Knowledge, Experience & Skills:

• Experience in digital selling
• Business science background/Consumer Science/Behavioural Economics
• Ability to pull strategy from anything and create something inspirational

Personal Characteristics:

• Creative
• Passion for Innovation, Creativity and Business
• Forward thinking
• Commercially focused
• Leadership style inspirational with a balance of strategic skills and strong ‘people’ orientation
• Well rounded, resilient and self-aware individual who is open to change and personal development
• Entrepreneurial, free thinker who will challenge the status quo and push boundaries
• Must have the capacity to grow their strategic ability
• Confident – someone who is able to hold their own with shareholders and be resilient in a demanding environment
• Hands-on approach
• Self-motivated
• Self-aware