Head of Creative (Finchoice) at Weaver Fintech Ltd

Role Purpose

• The Creative Studio & Traffic Manager is responsible for leading and optimising Weaver’s in-house creative studio, ensuring high-quality, on-brand creative is delivered at pace, at scale, and against business priorities.
• This role owns creative team leadership, studio capacity, traffic management, briefing excellence, PromoFlow and content planning, creative reviews, and concept development. The focus is on getting the best work out of the team while continuously improving clarity, throughput, and creative effectiveness across the Weaver ecosystem.
• This is a hybrid role combining creative leadership, operational rigour, and strategic planning.

Key Responsibilities

Creative Team Leadership & Capability

• Lead, coach, and develop the in-house creative team (design, copy, motion/UX where applicable).
• Build a high-performance studio culture focused on craft, accountability, speed, and commercial impact.
• Identify skills gaps and actively improve team capability through:
• Coaching and mentoring
• Upskilling and role clarity
• Smart use of freelancers and agencies where required
• Create clear expectations, development plans, and progression paths for team members.

Traffic & Workflow Management

• Own end-to-end creative traffic management, ensuring work is:
• Correctly prioritised
• Properly scoped
• Realistically scheduled
• Delivered on time
• Balance studio capacity against demand across Payments, Loans, Insurance, MVNO, and Group brand.
• Act as the single point of orchestration between Growth, CRM, Product, Brand, and external partners.
• Own and evolve traffic tools, workflows, SLAs, and ways of working (e.g. Monday.com).

PromoFlow & Content Plan Ownership

• Own the PromoFlow calendar across the Weaver ecosystem.
• Translate business priorities into a clear, sequenced content and campaign flow.
• Ensure creative demand is:
• Planned ahead
• Aligned to key moments, campaigns, and tactical days
• Balanced across always-on, campaign, and reactive work
• Partner with Growth, CRM, and Product to ensure PromoFlow is:
• Realistic against studio capacity
• Clear on creative deliverables per channel
• Used as a decision-making tool, not just a schedule
• Maintain a forward-looking content plan that supports growth objectives while protecting studio focus and quality.

 Briefing Excellence

• Own and continuously improve the creative briefing framework.
• Ensure briefs are:
• Clear on objective, audience, proposition, CTA, and success metrics
• Channel-aware and brand-aligned
• Properly scoped for delivery
• Challenge weak briefs and partner with stakeholders to sharpen them.
• Educate the business on what good briefing looks like.

 Creative Review & Quality Control

• Own and run the weekly Creative Review sessions.
• Ensure reviews are:
• Structured, efficient, and decisive
• Focused on customer impact and business outcomes
• Anchored in brand and channel best practice
• Act as the final quality gate before work goes live.
• Drive consistency across brands while allowing for product-specific nuance.

 Creative Concepts & Direction

• Contribute to creative concepts, particularly at campaign and ecosystem level.
• Translate strategy into strong, executable creative ideas.
• Guide the team from concept through execution, ensuring creative integrity is maintained.
• Bring external inspiration and best practice into the studio.

 Process & Continuous Improvement

• Continuously improve studio processes to increase:
• Speed to market
• Throughput
• Quality and consistency
• Reduce rework through better briefing, clearer feedback loops, and early alignment.
• Track and report on studio performance (turnaround times, capacity utilisation, rework).

Ideal Candidate Profile

Experience

• 7–10+ years in a creative studio, agency, or in-house creative environment.
• Proven experience managing in-house creative teams.
• Background in copywriting, design, or both, with strong creative judgment.
• Solid experience in traffic management, studio operations, or marketing operations.
• Experience working across multiple brands or product lines (fintech, retail, telco, or e-commerce advantageous).

Skills & Competencies

• Strong creative eye with commercial pragmatism.
• Excellent planning, prioritisation, and organisational skills.
• Confident stakeholder manager; comfortable pushing back constructively.
• Able to translate strategy into creative direction.
• Process-driven but flexible.
• Calm under pressure; thrives in complexity.

Personal Attributes

• Natural enabler who gets the best out of people.
• Trusted by creatives and commercial leaders.
• Detail-oriented without being precious.
• Pragmatic, decisive, and accountable.

What Success Looks Like (6–12 Months)

• PromoFlow and content planning are embedded as core operating tools.
• Clear visibility of studio capacity and priorities.
• Improved creative quality with reduced rework.
• Strong stakeholder confidence in the studio.
• A motivated, high-performing creative team delivering at pace.