Head of Demand Generation & Marketing Operations - US at DocFox

DocFox is seeking an experienced demand generation expert to lead our US Marketing demand generation team. As the Head of Demand Generation, you’ll build the foundation and process for strategy, creation and execution of integrative campaigns that drive new business pipeline and meet the aggressive revenue goals of DocFox’s US Software business. From digital to direct mail, you’ll deploy ABM strategy and creative tactics across the entire buying funnel and cycle that drive demand and accelerate deals. In addition, you will set the marketing operations strategy.

Reporting to the VP of Marketing based in the US, you will work across marketing, functions and borders to build a demand generation marketing machine from scratch. This is the perfect opportunity for an experienced, results-driven marketer who’s looking for a new challenge in a role in which they are able to expand their strategic skill set and make a direct and measurable impact to DocFox’s top and bottom line.

Responsibilities:

• You will be the US demand and growth marketing owner working closely with VP, Marketing to develop and manage the execution of our demand gen strategy ultimately owning and creating the marketing pipeline for DocFox’s software business.
• Establish and operationalise DocFox’s ABM (account based marketing) strategy for top Strategic Customer Account targets in our Ideal Customer Profile (ICP)
• Support Marketing and Sales leadership with monthly, quarterly and annual forecasting and performance insights.
• Create and execute end-to-end integrative marketing campaigns that communicate the value DocFox provides to customers using on and offline channels including email, direct mail, webinars, paid advertising, paid sponsorship, events.
• Manage marketing programs that influence the entire buying cycle from acquisition to close, driving pipeline growth and improving pipeline velocity.
• Measure and analyse program performance regularly, adjusting tactics as required to ensure results are achieved and goals exceeded.
• Work in partnership with SDR manager, SDRs and sales leadership to maintain alignment through consistent reporting, feedback and campaigns.
• Participate in improving internal campaign production workflows- continuously recommend new technology and processes to improve campaign effectiveness and team efficiency.
• Manage marketing operations to optimize lead management and workflows to ensure increased efficiencies and conversion rates across the marketing & sales funnel
• Work with acquisition and lifecycle/retention marketers to ensure they have the tools, processes, and capabilities needed to execute marketing, track the effectiveness of campaigns, and convert traffic to leads to transactions.
• Manage overall demand gen/marketing automation budget and ensure we are within budget each quarter.
• Properly measure and report on multi-channel marketing strategies across SEO/SEM, PPC, social media, video, targeted direct mail, email marketing, events, advertising (both digital and off-line), content marketing, etc.
• Own reporting and analysis of marketing effectiveness across the entire lifecycle (not just acquisition)

Minimum Qualifications

• 7-10 years B2B SaaS enterprise demand generation experience including at a growing B2B SaaS organisation, preferably in the US
• Experience with leading and implementing ABM strategy and execution
• Experience with Hubspot required
• SaaS Enterprise B2B marketing experience
• Excellent project management skills and a proven ability to hit deadlines on complex projects
• Excellent organisational, leadership, and interpersonal skills; capable of interfacing well across multiple skills within and across the company
• Expert at campaign management best practices
• Proven ability to collaborate across departments, and borders especially with sales
• Superb written and verbal communication skills
• Exceptional analytical skills, i.e. ability to assemble and interpret data