Head of Digital CX at Virgin Active South Africa

Your Purpose

• Do the best work of your life by enabling experiences that change people’s lives through exercise and wellness.
• To plan and lead digital platform strategies and initiatives that support customer acquisition and retention initiatives at Virgin Active.
• Own, manage and communicate Virgin Active’s short/medium/long term digital roadmaps
• Lead/facilitate CX and marketing innovation through digital.

Your Duties and Responsibilities

Virgin Active App:

• Represent VA from a CX/UX/UI point of view - oversee prioritisation of features for maximum business and member impact.
• Stay connected to high level metrics that drive business success - Use metrics to surface new opportunities for user growth and engagement.

What We Need From You (Our Minimum Requirements)...

We can’t live without…

• 8+ years of experience in digital marketing strategy and development
• A strong background in a strategic marketing or product marketing role
• In depth knowledge of SEO factors and key algorithm updates
• Hands on experience with web analytics
• Strong writing and communication skills - ability to develop sound arguments for ideas and direction based on data and insight
• Spectacular attention to detail and organisational skills
• Team player, open to testing ideas that compete with your own
• Ability to hold both the big picture and the finer details in your mind at the same time
• A high tolerance for ambiguity, ability to be productive in a high-paced, uncertain environments
• You’re a strong strategist and tactician able to plan for and manage the execution of digital campaigns that deliver returns.

We’d love you to have…

• Knowledge of project management methodologies, ability to scope projects
• Experience in content development and integration with experiences
• Proactive, decisive, results-oriented

We’d like you to have…

• Deep understanding of current and future digital trends across all platforms
• An appreciation for living a fit and healthy lifestyle (which will uncover opportunities to find inspiration for the work you will do)