Head of Digital at Salt South Africa

Duties and Responsibilities:

• Spearhead comprehensive paid media strategies across multiple digital platforms, including hands-on campaign setup, management, and optimization, while managing substantial advertising budgets to deliver outstanding ROI.
• Develop and implement comprehensive paid media strategies to meet client goals across digital platforms including search engines, social media, and other digital channels.
• Manage significant advertising budgets, optimize spend, and analyze performance metrics to ensure maximum ROI.
• Lead the analytics and reporting function for all paid campaigns, providing actionable insights and strategic recommendations to both clients and internal stakeholders.
• Stay ahead of industry trends and updates in paid digital media, applying best practices and innovative approaches to campaigns.
• Collaborate with cross-functional teams including creative, content, and technical departments to ensure cohesive digital strategies.
• Mentor and lead a team of paid media professionals, fostering a culture of continuous improvement and excellence.
• Integrate and manage APIs into CRM systems (along with the CRM team) to enhance campaign performance and data accuracy.

Requirements:

• Relevant tertiary qualification
• Experience in digital advertising within an agency environment, with extensive hands-on media buying expertise
• Proven track record in managing and executing sophisticated digital paid media campaigns with demonstrable ROI success
• Current certifications in major digital marketing platforms (Google Ads, Facebook Blueprint, LinkedIn Advertising)
• Understanding of API integration with CRM systems
• Strong proficiency in digital analytics tools, including Google Analytics, SEMrush, and related platforms
• Experience with tools such as Super Metrics and Zapier is highly advantageous
• Must thrive in a collaborative, hands-on environment where leadership means being actively involved in campaign execution