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Channel VAS is the premium Fintech provider of Mobile Financial, Airtime Credit & Airtime Advance Services for Mobile Operators, covering a wide range of offerings, from Digital Banking to Advertising, Content and Marketing solutions, all through Big Data and cutting edge proprietary analytics tools. Having provided loans to over 550 million people by...
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Channel VAS, the global Fintech leader, is looking for creative individuals that want to join our journey to redefine the Fintech world as we know it, through mobile devices. Could this be you? Join a team creating amazing products and services that are currently delivered to over 500 million consumers through over 40 telco and finance partners in more than 30 countries.
If being a part of the world’s #1 company in mobile Fintech sounds cool to you, if you find the fields of Big Data, Analytics, Technology and Finance fascinating, then join our team of 200 likeminded individuals, that assist in evolving our technology, products, and services every day.
With unceasing growth in mind, we meticulously look for talented professionals in various positions. Professionals that will provide excellent and steer accessible financial services to most people possible at any chance.
We welcome you to share our vision to lead the global economic and social development, with financial inclusion for all, through mobile value-added services. Join us as we adapt to our new reality, during and after the pandemic and as we keep performing and offering the same level of extraordinary Fintech solutions and turning challenges into opportunities.
As a Head of Product Marketing, you will be responsible for planning, implementing and managing our overall product and services marketing strategy. This position will report directly to Chief Product Officer and will work closely with product managers and other team members from business, commercial and operations departments.
What you will do
Lead and direct execution of all marketing initiatives and campaigns
Craft marketing strategies for all company products, including Channels, Communications and Creative
Lead the design, implementation and execution of all BTL campaigns via multiple channels to achieve service performance KPI targets.
Closely monitor performance of all marketing activities; have a continuous improvement approach ie learning and iterating to drive momentum and success
Consistent communication of key findings (activity analysis, segment detection, uptake & usage predictions, campaign effectiveness, etc.)
Lead the cross-functional team in defining the Go-To-Market for new products & services
Measure success and maximize the ROI of campaigns
Develop segmented plans to drive acquisition, retention and timely collection of outstanding loans
Ensure our messaging is consistent across all channels and marketing efforts
Identify product/service enhancement opportunity based on campaign learnings
Develop planning & performance/KPI monitoring templates
Support the Business team in subscriber forecasting and customer profitability analysis
What you will bring
Industry experience – 8 years plus experience from the mobile industry
3-5 years of experience in marketing, project/product management, preferably previous telecom experience
University degree required
Highly analytical and strategic (Experience of Python/R/Tableau/Power BI will be preferred)
Fluency in English
Excellent MS Office skills
Your key attributes
Very strong interpersonal and communication skills
Good presentation skills
Customer focused, understands the telecom industry
Strong leadership skills with the ability to coach, develop and grow people for more challenging tasks
Comprehensive private healthcare insurance
Company phone and laptop
Note: Never pay for any training, certificate, assessment, or testing to the recruiter.
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