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  • Posted: Aug 13, 2021
    Deadline: Not specified
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  • Channel VAS is the premium Fintech provider of Mobile Financial, Airtime Credit & Airtime Advance Services for Mobile Operators, covering a wide range of offerings, from Digital Banking to Advertising, Content and Marketing solutions, all through Big Data and cutting edge proprietary analytics tools. Having provided loans to over 550 million people by...
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    Head of Marketing, Fintech

    Description

    Channel VAS, the global Fintech leader, is looking for creative individuals that want to join our journey to redefine the Fintech world as we know it, through mobile devices. Could this be you? Join a team creating amazing products and services that are currently delivered to over 500 million consumers through over 40 telco and finance partners in more than 30 countries.

    If being a part of the world’s #1 company in mobile Fintech sounds cool to you, if you find the fields of Big Data, Analytics, Technology and Finance fascinating, then join our team of 200 likeminded individuals, that assist in evolving our technology, products, and services every day.

    With unceasing growth in mind, we meticulously look for talented professionals in various positions. Professionals that will provide excellent and steer accessible financial services to most people possible at any chance.

    We welcome you to share our vision to lead the global economic and social development, with financial inclusion for all, through mobile value-added services. Join us as we adapt to our new reality, during and after the pandemic and as we keep performing and offering the same level of extraordinary Fintech solutions and turning challenges into opportunities.

    As a Head of Product Marketing, you will be responsible for planning, implementing and managing our overall product and services marketing strategy. This position will report directly to Chief Product Officer and will work closely with product managers and other team members from business, commercial and operations departments.

    What you will do

     

    • Lead and direct execution of all marketing initiatives and campaigns

    • Craft marketing strategies for all company products, including Channels, Communications and Creative

    • Lead the design, implementation and execution of all BTL campaigns via multiple channels to achieve service performance KPI targets.

    • Closely monitor performance of all marketing activities; have a continuous improvement approach ie learning and iterating to drive momentum and success

    • Consistent communication of key findings (activity analysis, segment detection, uptake & usage predictions, campaign effectiveness, etc.)

    • Lead the cross-functional team in defining the Go-To-Market for new products & services

    • Measure success and maximize the ROI of campaigns

    • Develop segmented plans to drive acquisition, retention and timely collection of outstanding loans

    • Ensure our messaging is consistent across all channels and marketing efforts

    • Identify product/service enhancement opportunity based on campaign learnings

    • Develop planning & performance/KPI monitoring templates

    • Support the Business team in subscriber forecasting and customer profitability analysis

    What you will bring

    • Industry experience – 8 years plus experience from the mobile industry

    • 3-5 years of experience in marketing, project/product management, preferably previous telecom experience

    • University degree required

    • Highly analytical and strategic (Experience of Python/R/Tableau/Power BI will be preferred)

    • Fluency in English

    • Excellent MS Office skills

    Your key attributes

    • Very strong interpersonal and communication skills

    • Good presentation skills

    • Customer focused, understands the telecom industry

    • Strong leadership skills with the ability to coach, develop and grow people for more challenging tasks

    Benefits

    • Comprehensive private healthcare insurance

    • Continuous training

    • Company phone and laptop

    Method of Application

    Interested and qualified? Go to Channel VAS on apply.workable.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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