Head of Retail CE & IM at Samsung Electronics

Head: Retail Marketing Manager (Mobile and Consumer Electronics)

Key areas of responsibility

• Head Retail Marketing Manager:
• Mobile (handsets, wearables, accessories, tablets) and
• Consumer Electronics (TVs, fridges, washing machines, microwaves, dish washers etc)

Key Results Area

• Retail Execution Standards
• Sell – Out performance
• Market Share
• Customer Tactical Planning with Key Channel Partners

MAIN PURPOSE OF THE JOB

• To manage the Field Agency processes IM and CE division working with the agency Retail Hub managers and OSM’s
• Managing the weekly and day to day performance in sales and IHS for the Regional managers (WC, EC, IN, GP, KZN).
• Effectively align internal channel briefs and GTM plans in-store activity and thereby increase sales.
• Build tactical plans with Key Channel Partners to drive sell-out. Actively ensure OOS on key SKU’s are
• Maintain and Increase In House Shares across the retail landscape
• Develop tactical plans with business partners within retail to ensure Samsung Objectives are maintained.
• Reporting back on retail performance to all key stakeholders
• Market Sensing feedback
• Visual Merchandising audits across the market and quick fix executions
• Supplier Management
• Brand soldiers.
• Megaworx
• Smartlife
• MCS system.
• GCSM
• Retail mapping: mall and store grading linked to performance.

QUALIFICATIONS

•       A relevant retail qualification

EXPERIENCE

• Minimum of 10 years retail sales experience
• Electronics and/or mobile experience
• FMCG / Retail experience
• Relationship Management
• Retail marketing
• Retail environment including Mall management experience.

CLIENTS

Internal:                                   

• Brand and Marketing
• Key Account managers
• Sales managers
• Product management

External:

Retail Service Providers

FSP and FSM

Store managers

KPA/ MAJOR TASKS

(MAX 5)

 Manage full operations level staff nationally.

• Recruitment of staff
• Management of staff KPI’s
• KPI setting & retail performance management
• Targets and achievement rate management
• Managing compliance
• Retail Sales Execution
• Time Management of all staff including call diaries.
• Weekly and monthly brief and directives

Data analysis

• Sales data reconciliation
• Market trends and improvement ideas
• Competitor information and market performance
• Identify markets and where to invest

Look for new opportunities to expand retail business to drive sell out

Other Key Activities

• Development of the Training for CE and IM products.
• Train and inform the Product Consultant
• Liaise and communicate with Retail agencies

REQUIRED SKILL & COMPENTENCIES(MAX5)

Technical:

•     Holistic understanding of Electronics and or telecommunication Industry’s retail environment
•    Understand commercial analysis & implications for retail action
•    Understand various Channels, grading & store types
•     Driving growth of ell Out in our retail channels.
•     Planning and execution of product plans in retail.

Behavioral:

• Interpersonal skills
• Judgment
• Communication skills
• Problem solving
• Negotiations skills

ATTRIBUTES

• Decisiveness
• Influencing
• Integrity
• Stress tolerance
• Sense of urgency
• Detail orientated
• 7. Goal orientated

Team Effectiveness

• Balances own priorities with directing and motivating others.
• Creates a climate for optimal performance.
• Guides and directs staff to achieve operational excellence standards.
• Individually accountable for other's time, tasks and output quality, for periods of up to 3 months.
• Manages performance.
• Plans and assigns work over periods of up to 3 months.
• Selects potential staff to sustain customer/client service delivery.

Competencies

• Business Awareness
• Client Focus
• Decision Making
• Gaining Commitment
• Initiating Action
• Planning and Organising
• Team Orientation
• Technical Knowledge