Head of Social Media at Decofurn Furniture

About the job

• Decofurn Furniture is a leading furniture retailer with 12 stores nationwide and a thriving online presence. We are an agile, digitally focused company that values innovation, creativity and engagement. We’re seeking a Social Media Lead to take ownership of our social media strategy and execution, driving growth, brand awareness and customer engagement across all platforms.

Responsibilities

• As our Social Media Lead, you will be responsible for designing and implementing Decofurn Furniture’s social media strategy. With no existing internal content team, you will need to take a hands-on approach initially, producing content while collaborating with freelancers to support execution. Over time, you will be responsible for building and leading a high-performing in-house team to drive our social media growth.
• We’re looking for a strategic thinker and leader who can create engaging content while optimizing and scaling social media operations to maximize impact.

Key Responsibilities: 

• Strategic Development & Execution – Develop and implement a results-driven social media strategy aligned with business objectives, ensuring brand consistency and audience engagement.
• Content Creation & Oversight – Develop, manage and oversee the creation of engaging content (including reels, videos, graphics, and photography) tailored for platforms such as Facebook, Instagram, TikTok, and LinkedIn.
• Influencer Partnerships – Identify, establish and manage relationships with influencers to enhance brand visibility and audience engagement.
• Community Engagement – Develop and oversee community engagement strategies to foster meaningful interactions and brand advocacy.
• Analytics & Performance Measurement – Utilise social media analytics tools (such as Hootsuite etc.) to track engagement, optimize content strategy and report insights to senior leadership.
• Freelancer & Team Management – Manage external content creators and, in time, recruit and develop an in-house social media team to enhance content production and execution.
• Market & Trend Analysis – Stay ahead of social media trends, competitor strategies and industry best practices to ensure Decofurn Furniture maintains a competitive edge.
• Cross-Functional Collaboration – Work closely with marketing, e-commerce and customer service teams to ensure a cohesive and integrated digital engagement strategy.

Qualifications

• Retail industry experience is a requirement.
• Bachelor’s degree in marketing, communications, digital media, or a related field.
• 7+ years of experience in social media management, with a strong mix of content creation and strategic planning.
• Demonstrated experience in team management and leadership.
• Proven ability to scale and drive engagement across multiple platforms.
• Strong analytical skills, with experience in social media performance tracking and reporting.
• Expertise in influencer marketing and brand partnership development.
• Ability to manage freelancers and build a scalable in-house content team, with effective leadership and mentorship skills.
• A self-motivated, proactive approach—someone who thrives on taking ownership and driving projects forward.
• Excellent communication and stakeholder management skills.