Holdings Marketing Manager- Erasmuskloof, Pretoria at Cure Day Hospitals

KEY OUTPUTS

• Assist to recruit and build sound, productive working relationships with specialists.
• Ensure efficient distribution of resources and assist marketing teams when required.
• Work closely with the EXCO and drive the marketing strategy and positioning for the company.
• Prepare and present a group marketing plan and report to the Holdings Board quarterly.
• Monitor and report all the marketing activities and their results to EXCO monthly.
• Continually identify and improve the service delivery to doctors and patients.
• Produce innovative, customer-driven marketing campaigns.
• Research about the current marketing trends and track competitors.
• Maintain relationships between hospital managers and marketing managers/marketing officers of individual facilities.
• Negotiate with relevant suppliers to manage the distribution of promotional items and other marketing related items.
• Managing the recruitment and training of new marketers.
• Liaison with the media to find suitable advertising campaigns for the company.
• Prepare the holdings marketing budget and ensure the budget is not exceeded. Assist to manage subsidiary Marketing Officer/Marketing Manager budgets.
• Advise and monitor all the marketing processes in the group.
• Facilitate effective patient survey application and use data obtained from surveys to improve on services as well as communicate concerns to Hospital Managers and Marketing Manager/Officers.
• Analyse customer satisfaction reports from funders. e.g. Discovery Mesh report
• Develop and implement marketing and communications initiatives aimed at stakeholders including patients, potential patients, and the local community at large.
• Co-ordinate with teams across different departments such as Finance, Legal, Operations and HR.
• Compile and distribute quarterly newsletter.
• Plan, implement and compile relevant and brand compliant marketing material i.e. Corporate Brochure, CSI brochure etc.
• Ensure that brand and corporate identity standards, policies and procedures regarding marketing and communication are adhered to throughout the hospital.
• Ongoing monitoring and updating of company website and social media platforms.
• Plan Holdings Board members birthdays and Christmas gifts
• KPI review conducted with marketing team at the end of each financial year.
• Plan strategic doctor events and functions for doctors across the group
• Planning of opening functions, investors dinners, new hospital functions and all internal functions for holdings staff i.e. team buildings, year-end functions.
• Brand awareness campaign implementation across the group to constantly re-establish our brand.
• Identify viable sponsorship or congress opportunities.

REQUIREMENTS

• BCom Degree or Honours in Marketing Management
• Any other marketing-related qualification will be advantageous.
• Minimum of 5 years in similar middle management role in a Healthcare environment.
• Experience in senior Management will be advantageous in a Healthcare environment.
• Good track record of client relationships or liaison.
• Familiarity with technology used to assess performance.
• Experience in online marketing and advertising.
• Understanding of the private healthcare industry, its challenges and role players.