Holistic Search Lead at Unilever

MAIN JOB PURPOSE:

Overview:

The Holistic Search Lead will be responsible for planning, managing, and driving execution of Organic, Paid and eCommerce Search activities.

The ideal candidate will join the Media & Digital Team within the Digital Marketing & Commerce Hub, working with the Marketing Teams, the Digital Hub Experts in Data to inform Search marketing needs and drive the implementation with the Agencies like PHD (Media Buying Agency for Unilever); Algorithm (SEO agency), U-Studio (internal agency) Content Agencies and IT teams.

Business Context

Unilever is on target to achieve the huge ambition to double the size of its global business, whilst doing what is right for consumers, community and the environment. To remain on track, we must reach the right people and the right number of people as a priority by creating robust strategies that enable holistic channel planning and facilitate authentic and relevant brand communications. The Media Team is critical to creating value from media investment through innovation, creativity, collaboration, strategic development and flawless execution of plans.

JOB SUMMARY

• Responsible for executing and managing keyword research and content gap analyses and presenting findings and results to stakeholders within the organization.

• Propose appropriate organic, paid and net linking strategies to position Unilever brands in top

• Rankings, page rank and quality scores all while ensuring quality data capture.

• Guide the Agency (PHD) to Plan, execute, manage and optimize ad placements through paid search (SEM), and make them accountable to deliver agreed KPIs of page rank, quality scores and return on ad spend.

• Collaborate cross-functionality across the organization with Marketing Teams, Digital Hub Data experts, Digital strategists and Content managers.

• Responsible for partnering with stakeholders within the organization and pilot new strategies and report on findings/results.

• Responsible to liaise with Google and deliver agree Joint Business Plan Actions under improved Search, SURP & quality scores.

• Develop and maintain dashboard reportings on all levels of SEO, SEM & eCommerce (on retailer Search) data from keywords to campaign for all relevant KPIs

• Responsible for maintaining updates on SEO and Paid Search benchmarks, industry updates on a regular basis, answering questions and encourage user engagement.

• Responsible for training, on-boarding all relevant teams to search to engage and prove value of Search.

KEY REQUIREMENTS

• Relevant Marketing / Business degree

• Search specific skills

• Minimum 5 – 10 years of experience in Digital Marketing with a bias for either organic search engine optimization, pay per click search engine marketing & eCommerce search integrations.

• Preferable:

• Minimum 5 years of experience in managing and running Paid Search programs.

• Demonstrated track record of business results through combining with paid channels.

• Certificate in Google Adwords. Strong knowledge of Google Analytics, and Google Platform in general.

• Strong Excel skills Knowledge and/or understanding of tools like Adobe Analytics, Adobe Advertising Cloud (AMO) is a +

• Good knowledge of GDPR

• General Skills

• Self-Starter, ability to learn new tools quickly, Agility.

• Ability to write concise and clear guidance or summaries based on insights.

• Demonstrate the ability and willingness to work together as a team.

• Possess critical strategic thinking, readily identify obstacles and offer solutions.

• Able to assess and develop a plan, run with it, but willing to seek guidance as needed

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.