Inbound Marketer at Pavago

• We’re looking for an Inbound Marketer who understands that inbound is more than SEO—it’s about creating valuable, thought-provoking content and distributing it across the right channels to drive awareness, demand, and conversions.

What You’ll Be Responsible For

Content Creation & Optimization

• Create high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority
• Write SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage
• Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)
• Develop landing pages and conversion-focused copy that turns traffic into qualified leads

Inbound Marketing Execution (Beyond SEO)

• Execute inbound campaigns across multiple channels, including:
• SEO & content marketing
• Lead magnets (guides, checklists, playbooks, resources)
• Social media content that supports inbound distribution
• Website and landing page experiences
• Understand how content, distribution, and conversion work together in a full inbound funnel

Lead Magnets & Conversion Assets

• Plan and build lead magnets that solve real user problems and capture demand
• Write copy for gated assets, CTAs, thank-you pages, and follow-up flows
• Collaborate with marketing and design teams to improve conversion rates

Research & Strategy

• Conduct deep research on industries, competitors, and audience pain points
• Identify content gaps and opportunities across the inbound funnel
• Translate insights into strong content angles and inbound campaigns
• Stay up to date with SEO, inbound, AI-search, and content distribution trends

Analytics & Performance

• Monitor and evaluate content and inbound performance using:
• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• SEMrush, Ahrefs, AIO
• Optimize content based on performance, engagement, and conversion data
• Make decisions rooted in outcomes, not just traffic

What We’re Looking For

Must-Haves

• Proven experience as an Inbound Marketer, Content Marketer, or Content Writer
• Strong understanding of SEO, search intent, and inbound funnels
• Ability to create content that drives value, not fluff
• Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools
• Excellent written English with strong storytelling and persuasion skills
• Portfolio showing results-driven inbound or content work
• Understanding of how AI is changing content discovery and search
• Familiarity with social media as a content distribution channel

Nice-to-Haves

• Agency experience
• Experience building or promoting lead magnets
• Familiarity with social media as a content distribution channel
• Understanding of how AI is changing content discovery and search

Day-to-Day Responsibilities

• Write, edit, and optimize inbound content across multiple formats
• Build and improve lead magnets and conversion assets
• Collaborate with SEO, marketing, and strategy teams on inbound initiatives
• Review performance data and continuously improve content and campaigns
• Research new topics, angles, and opportunities for inbound growth
• Manage multiple projects while meeting deadlines
• Participate in team check-ins, reviews, and feedback sessions