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  • Posted: Feb 13, 2026
    Deadline: Not specified
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  • Pavago is an offshore recruitment company that helps small and medium-sized businesses source global talent in operations, marketing, sales, and more. Founded in 2022, Pavago is fully remote, with 15 team members in Latin America, Europe, Asia, and the United States. In addition to using Plane to hire and pay its team members, Pavago also refers its own c...
    Read more about this company

     

    Inbound Marketer

    • We’re looking for an Inbound Marketer who understands that inbound is more than SEO—it’s about creating valuable, thought-provoking content and distributing it across the right channels to drive awareness, demand, and conversions.

    What You’ll Be Responsible For

    Content Creation & Optimization

    • Create high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority
    • Write SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage
    • Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)
    • Develop landing pages and conversion-focused copy that turns traffic into qualified leads

    Inbound Marketing Execution (Beyond SEO)

    • Execute inbound campaigns across multiple channels, including:
    • SEO & content marketing
    • Lead magnets (guides, checklists, playbooks, resources)
    • Social media content that supports inbound distribution
    • Website and landing page experiences
    • Understand how content, distribution, and conversion work together in a full inbound funnel

    Lead Magnets & Conversion Assets

    • Plan and build lead magnets that solve real user problems and capture demand
    • Write copy for gated assets, CTAs, thank-you pages, and follow-up flows
    • Collaborate with marketing and design teams to improve conversion rates

    Research & Strategy

    • Conduct deep research on industries, competitors, and audience pain points
    • Identify content gaps and opportunities across the inbound funnel
    • Translate insights into strong content angles and inbound campaigns
    • Stay up to date with SEO, inbound, AI-search, and content distribution trends

    Analytics & Performance

    • Monitor and evaluate content and inbound performance using:
    • Google Search Console (GSC)
    • Google Analytics 4 (GA4)
    • SEMrush, Ahrefs, AIO
    • Optimize content based on performance, engagement, and conversion data
    • Make decisions rooted in outcomes, not just traffic

    What We’re Looking For

    Must-Haves

    • Proven experience as an Inbound Marketer, Content Marketer, or Content Writer
    • Strong understanding of SEO, search intent, and inbound funnels
    • Ability to create content that drives value, not fluff
    • Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools
    • Excellent written English with strong storytelling and persuasion skills
    • Portfolio showing results-driven inbound or content work
    • Understanding of how AI is changing content discovery and search
    • Familiarity with social media as a content distribution channel

    Nice-to-Haves

    • Agency experience
    • Experience building or promoting lead magnets
    • Familiarity with social media as a content distribution channel
    • Understanding of how AI is changing content discovery and search

    Day-to-Day Responsibilities

    • Write, edit, and optimize inbound content across multiple formats
    • Build and improve lead magnets and conversion assets
    • Collaborate with SEO, marketing, and strategy teams on inbound initiatives
    • Review performance data and continuously improve content and campaigns
    • Research new topics, angles, and opportunities for inbound growth
    • Manage multiple projects while meeting deadlines
    • Participate in team check-ins, reviews, and feedback sessions

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Pavago on apply.workable.com to apply

    Build your CV for free. Download in different templates.

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