The South African Breweries (SAB) is a subsidiary of AB InBev. Founded in 1895, SAB is South Africa’s top brewer and leading distributor of beer.
For more than 120 years SAB has been an integral thread in the social fabric of our country and continues to play a crucial role in the national economy. The company operates seven breweries and 40 depots in Sout...
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Innovation idea and opportunity identification by applying the Front-end innovation process
Developing and sustaining a balanced short- to long-term innovation pipeline for the respective Zone sub-category and brands
Building, expand, develop, romance liquid and pack innovations that support the business’ financial objectives, identifying and working with different business models
Planning and delivering regional and local innovation projects through SMARTgate up to launch by defining effective solutions against consumer desirability, technical and supply feasibility, and financial viability
Development of differentiated and compelling brand positioning, -purpose, -ladder, core creative idea and marketing mix
Building concept business cases including P&L at SKU level to determine optimal concept financial viability
Influencing stakeholder at different levels, building and maintaining collaborative cross-functional relationships across the Zone
A three year related degree in a prerequisite; post graduate degree in business/marketing preferred
Minimum 5 years related working experience in brand management, consumer insights and/or marketing strategy consulting environment; consumer goods preferred; experienced in ATL and TTL creative and campaigns preferred
Strong project management skills and proven track record of project delivery
Established leadership ability at mid level
Demonstrated ability to manage projects across multidisciplinary teams.
Proven track record or launched innovation initiatives
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