Sporty Group is a consumer internet and technology business with unrivaled sports media, gaming, social and fintech platforms that serve millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.
The recipe for our success is to discover intelligent and energetic people, who are passi...
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Are you passionate about driving customer loyalty and engagement? Do you thrive in a fast-paced, data-driven environment where innovation and personalisation lead the way? At Sporty, we’re on a mission to deliver exceptional experiences to our players — and we’re looking for a Retention Lead to spearhead strategies that keep them coming back for more.
As our Retention Lead, you’ll take full ownership of our retention efforts, developing and executing strategies that boost customer lifetime value and deepen user engagement.
You’ll work cross-functionally with marketing, product, analytics and external partners to deliver high-impact, localised campaigns that resonate with our players.
What you'll be doing
Own and execute the end-to-end retention strategy across key products and markets
Design and run lifecycle campaigns that drive engagement, reactivation, and LTV uplift
Build and manage player segmentation for targeted, data-led communications
Collaborate with Product and Data to experiment with incentives, nudges, and triggers
Monitor retention KPIs (e.g. D7, D30, churn rate) and continuously optimise bases and results
Conduct competitive analysis to benchmark offers, touchpoints, and funnel performance
Act as the primary point of contact for retention - with the potential to grow the function as impact scales
What you'll bring
Degree-qualified in Marketing, Business, or a related field
Minimum 2+ years’ experience in a Retention Lead/Management role
At least 2+ years’ experience in the Online Gaming industry is essential
Excellent written and verbal communication skills in English
Strong analytical mindset with a performance-driven approach to marketing
Comfortable working with data, customer segmentation, and automation tools (experience with CRM platforms is a plus)
Proven people management skills with the ability to inspire and grow a team
Highly organised, proactive, and adaptable in a fast-moving environment
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