Internship: Programming at The South African Broadcasting Corporation (SABC)

Main purpose of position

• The intern will gain practical experience in developing, producing and evaluating high-quality Afrikaans radio content, while learning to apply SABC editorial standards, understand RSG’s audience and brand requirements, and work collaboratively across the various functions involved in delivering a national radio service.

DUTIES AND RESPONSIBILITIES:

• Assist with initiating and preparing content briefs, programme concepts and production specifications in line with RSG’s programming strategy.
• Assist with programme creation and development, including research, scripting, story development, interviews and production.
• Prepare programme plans, promo scripts and other on-air creative content
• Conduct research to identify relevant topics, stories, genres and content that are appropriate for RSG’s Afrikaans audience.
• Assist in developing fresh, creative and audience-relevant content while maintaining RSG’s identity, values and quality standards.
• Continually monitor and evaluate programme content to ensure that it meets agreed specifications, RSG standards and audience expectations.
• Produce and record short documentaries, program inserts, music programs, sport reports, educational inserts and voice overs for daily and weekly programming
• Ensure content is produced and presented in accordance with SABC Editorial Policies, RSG programming requirements and applicable broadcasting standards.
• Apply sound editorial judgement and understand the principles of accuracy, fairness, balance, credibility and responsible broadcasting.
• Assist with quality control of language, pronunciation, factual accuracy, tone and overall content execution.
• Consider listener feedback and audience insights when developing and evaluating content.
• Understand and protect RSG’s brand identity and ensure that content contributes to the station’s positioning as a trusted Afrikaans content hub.
• Assist in identifying opportunities to extend radio content onto RSG’s website, social media and other digital platforms.
• Work collaboratively with presenters, producers, technical teams, marketing, digital and other relevant stakeholders in gathering, developing and presenting information.
• Provide regular feedback to the Programme Manager/Senior Producer on content development, production progress and potential challenges.
• Provide feedback to management on project and programme status and assist with tracking deadlines and deliverables.
• Participate in programme meetings, editorial discussions, brainstorming sessions, outside broadcasts, station projects and audience engagement initiatives where applicable.
• Develop professional skills in communication, teamwork, time management, problem-solving, creativity and working within a fast-paced broadcasting environment.

INHERENT/ MINIMUM REQUIREMENTS   

• National Diploma/Degree in Media studies, Journalism, Communications or relevant qualification (NQF 6).
• Knowledge and understanding of language of the station (Afrikaans home language).
• Understanding of the different role players within the media landscape.
• Understanding of applicable legislative and media laws.