Junior Marketing Manager at Prime Meridian Direct (Pty) Ltd

Objectives of this Role:

• Assist in the development, management and implementation of the company’s brand and marketing strategies.
• Assist with internal marketing campaigns, departmental requests and strategies.
• Ensure all marketing efforts/campaigns serve to achieve immediate and long-term business goals.
• Improve and maintain the quality of the enquiries generated from Digital and Traditional platforms as per the set benchmarks.
• Maintain and prepare marketing reports to identify lost opportunities.
• Analysing marketing reports and metrics for measuring campaign & channel performances.
• Provide market research, forecasts, competitive analyses, campaign results, and consumer trends.
• Facilitate the relationship between the marketing department, sales department and external partners.
• Improve brand reputation/sentiments by monitoring trends and customer feedback.

Daily and Monthly Responsibilities

• Planning, managing and execution of all marketing campaigns specific to the role requirements.
• Monitoring Brand Sentiment platforms/tools.
• Managing the performance and providing assistance to two junior staff members.
• Maintaining daily/weekly/monthly reporting standards with the view to highlight any red flags/concern areas and opportunities.
• Monitor campaign targets and performances based on marketing metrics to ensure that we meet our expected target and that we are pro-active when problems occur.
• Conduct research to analyse market trends, customer behaviour and competitor campaigns and summarise the data it in a report or presentation.
• Support the Marketing Manager in evaluating, problem-solving and developing marketing campaigns and objectives.
• Coordinate company events (internal and external), conferences and meetings.
• Draft content and content pillars for the digital marketing platforms (social media, LinkedIn, website etc) and internal marketing campaigns.

Skills and Qualifications

• Completed BCom/BA Degree in Marketing, Communication or Advertising.
• 3+ years work experience within a marketing role or similar.
• Previous staff management experience is an advantage.
• Knowledge of traditional and digital marketing, content marketing, and social media marketing.
• Excellent writing, communication, and presentation skills.
• Proficient in full Microsoft Office suite (especially with Excel and PowerPoint).
• Good Analytical Skills/Understanding to analyse marketing data and use the data to take immediate corrective actions.
• Strong organisational skills (time management & attention to detail)
• Must be motivated and able to work with minimal supervision
• Content writing experience beneficial.