Junior Media Buyer at Kontak Recruitment

• Grow your paid media career working across established international DTC e-commerce pet food brands.
• Manage and optimise Meta, Google and TikTok campaigns while developing your skills in creative testing, funnel optimisation, performance analysis and AI-driven marketing.

Minimum Requirements:

• Degree in Marketing, Business or a related field, or equivalent experience
• 2 years’ experience in paid media, media buying or performance marketing within DTC or e-commerce brands where revenue growth depended on analytical decisions
• Strong knowledge of Google Ads, Meta Ads and TikTok Ads
• Experience with A/B testing and performance optimisation
• Some experience using AI tools
• Strong understanding of performance metrics including ROAS, CAC and LTV
• Strong organisational and time management skills
• Detail-oriented and comfortable working with advertising platform interfaces
• Able to manage multiple campaigns and deadlines consistently
• Able to work collaboratively with the Performance Marketing Manager and wider team
• Willing to learn and apply new AI tools within daily performance marketing activities
• Available to work UK-aligned working hours

Duties and Responsibilities:

• Launch and optimise paid advertising campaigns across Meta, including Facebook and Instagram, Google Ads and TikTok
• Monitor campaign performance daily and adjust bids to optimise against target metrics
• Manage budget pacing to ensure optimal monthly spend
• Manage audience refreshes and segment adjustments
• Monitor campaigns for technical issues and performance anomalies
• Use performance insights to develop new advertising angles and creative testing hypotheses
• Build new advertising variants for the creative testing programme
• Set up A/B test structures and launch campaign variants according to guidelines
• Monitor creative testing performance and identify winning creatives and performance patterns
• Improve full-funnel conversion rates through A/B and multivariate testing
• Design, test and scale high-converting funnels across multiple brands, markets and products
• Prepare routine weekly and monthly performance reports
• Track KPIs against targets and flag performance changes or anomalies
• Compile performance data for reviews and strategic planning
• Identify and escalate campaign issues to the Performance Marketing Manager
• Assist with troubleshooting campaign performance issues and advertising policy violations
• Use AI to analyse campaign performance data, identify optimisation opportunities and generate reporting insights
• Stay up to date with AI tools relevant to performance marketing