Junior Shopper Manager at Johnson & Johnson

To use their understanding of how shoppers, shop the category in different channels to identify and implement channel and customer-specific point of purchase strategies and plans.

The Main Duties And Responsibilities Of The Position Are

• Execute category and brand building initiatives
• Develop an understanding of how shoppers shop the category and uses this to identify strategic opportunities for the business.
• Develop and implement effective ranging, merchandising, pricing, availability, promotional & POS plans by Channel and/or customers.
• Supports the innovation process by providing insights into customer needs, shopper behaviour and POP drivers.
• Designs, develops and implements Brand specific POP /trade activities along the path to purchase.
• Develops, implements and evaluates all shopper marketing or Customer- specific initiatives through close collaboration with key Customer and J & J stakeholders.
• Manages cross-functional alignment and ensures all stakeholders are briefed at the appropriate time and forum.
• Develops internal and external Category Reviews that highlight opportunities and make recommendations from a Category, Brand and Customer point of view.
• Develops the trade rationale for Innovation/Category activities for inclusion in trade presenters and presentations to the trade (where applicable supports the Customer Mangers in developing customer specific rationale).
• Analyses Category data and takes corrective action where applicable.
• Manages budgets and ROI of activities.
• Develop & maintain effective relationships with key Customers through regular customer reviews, managing the Catman process and project feedback sessions.