Key Account Manager at RCL Foods

Minimum Requirements    

• Degree or diploma in Business management
• Valid Code EB drivers' license
• 3 years of relevant experience
• Experience in the Baking industry advantage

Duties & Responsibilities    
Account Management

• Conduct regular reviews of business performance and promotion strategies.
• Manage and develop strong day-to-day relationships with customers
• Collaborate internally with cross-functional groups to develop and execute sales initiatives.
• Develop and maintain product knowledge of the bread, buns & rolls category
• Develop and present fact-based sales proposals to customers.
• Seek out and pursue line extensions, new channels, and new business.
• Forecast demand for promotional activity
• Liaise with marketing and monitor market trends, competitive activities, and new products.
• Report meeting results and follow up with all cross-functional groups to capitalize on sales opportunities.
• Pursue opportunities unique to each assigned account in terms of marketing, merchandising, and operations.
• Execute the strategy through the implementation of volume plan and customer workshops
• Undertake competitive market research regularly
• Drive the achievement of the account sales budgets in terms of volume.             

Pricing and Negotiation

• Manage pricing with accounts in line with relevant mandates as published
• Implement/ negotiate RCL Foods pricing objectives within dedicated accounts
• Continuously review and monitor pricing to ensure RCL Foods remains competitive with the highest profitability possible.
• Negotiate trade margins advising customers regarding the best price in comparison with competitors, ultimately ensuring the product is successful.

Promotion Management

• Develop and execute optimal promotional plans and manage promotional investments
• Ensure that the promotional grid is always updated and accurate.
• Determine the feasibility of promotions and quantify success.
• Ensure that RCL FOODS is made aware of promotions and the details to facilitate seamless communication channels.

Relationship Management

• Build a strong and progressive relationships through all levels with selected customers
• Develop a deep understanding of customer needs and their operations and strategic objectives.
• Monitor customer performance by tracking customer contribution and market share.
• Develop and maintain strong relationships with operations

Reporting

• Provide monthly feedback to the Sales Executive indicating the tracking of volume versus budget.
• Identify improvements and innovations and include them in the reporting and feedback process.