Manager: Campaigns Business Insurance and Value-Added Products at Telesure Investment Holdings (TIH)

Job Purpose

• Manage the optimal use of contacts data for all TIH campaigns (sales, collection, retention, service, admin). Track, influence, provide solutions and escalate any factors that might affect performance. Provide input to the rules determining contact data use and monitor controls and measure adherence to those rules.

Responsibilities

• Campaign Strategy
• Accountability for campaign execution and optimisation strategies in order to drive yearly and monthly business objectives.
• Stakeholder Engagement
• Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions.
• Leadership and Direction
• Communicate the actions needed to implement the function's strategy and business plan within the team; explain the relationship to the broader organisation's mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve local business goals.
• Operations Management
• Support the overall organisational strategy by developing and delivering campaign plans and outcomes for a large portion of the business.
• Identify the best practice methodologies and frameworks that will deliver efficient Campaign Management Operations Functions including but not limited to: datanet management, contact management, VDN management, CMS management, agent management, sms distribution, data management.
• Project Management
• Plan and manage the delivery of Campaign Management projects within an area of professional expertise, using an appropriate project management methodology to give assurance that intended outcomes are achieved.
• Campaign Governance
• Manage campaign governance rules within the organisation's wider decision-making structures and processes.
• Data Collection & Analysis
• Conduct research using primary data sources and select information needed for the analysis of key themes and trends.
• Collect Campaign specific data to report on daily, weekly, monthly results for required insights.
• Performance Management
• Respond to personal objectives and use performance management systems to improve personal performance.  Monitor the performance of the team; allocate work and review completion, take appropriate corrective action to ensure timeliness and quality; contribute to formal individual performance management and appraisal.
• Organisational Capability Building
• Use the organisation's formal development framework to identify the team's individual development needs. Plan and implement actions to build their professional capabilities. Provide informal training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfill personal potential.
• Personal Capability Building
• Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an in-depth understanding of campaign management, technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Education

• Relevant Degree/Diploma (Essential)

Experience

• 3 or more years experience in Campaign Management (Essential);
• Knowledge of Diallers (Essential); Knowledge of Operations and Marketing (Advantageous);
• Short Term and Long Term Industry experience (Advantageous);
• Experience in dealing with multiple stakeholders (Advantageous).
• 3 or more years experience in planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential)