Manager - Channel Innovation Group Digital at MTN

RESPONSIBILITIES

The Manager: Channel Innovation will be accountable to achieve the following objectives

• Lead innovative strategies for the distribution of Digital Services (entertainment services such video and music streaming services, gaming, etc) services through physical and other channels
• Support the OpCos teams to identify, evaluate, and establish partnerships with physical retailers, ensuring effective placement and promotion of digital services.
• Support cross-functional collaboration to integrate digital services seamlessly into physical retail environments
• Stay abreast of industry trends and emerging technologies to continuously evolve and enhance physical channel strategies
• Analyze market data and consumer behaviour to inform decision-making and optimize the performance of digital services in physical channels
• Implement creative marketing campaigns and promotions to drive awareness and sales / acquisitions through physical distribution channels
• Collaborate with OpCo Digital Services teams to align strategies with revenue targets and enhance overall market presence
• Support the evaluation and negotiation of agreements with physical channel partners to ensure mutually beneficial relationships
• Monitor key performance indicators (KPIs) and provide regular reports on the effectiveness of physical channel strategies
• Develop and provide training and support to channel partners to ensure their success
• Key deliverable:
• Innovative physical channel strategies
• Efficient Customer Acquisition Cost
• Sales agents trainings
• Campaign management and incentivisation strategy
• Channel reporting and analysis

QUALIFICATIONS

Education:

• Minimum 4-year Academic Degree or any Commercial or Technical Degree
• Post Graduate qualification (MBA / Masters) advantageous
• Fluent in English, French and Arabic (advantageous)

Experience:

• 3 - 5 years’ experience in channel strategy management, with a focus on selling digital services through physical channels
• In-depth understanding of digital services and the digital entertainment and eService verticals industry
• Strong analytical skills and data-driven decision-making abilities
• Excellent communication and interpersonal skills for effective collaboration with internal teams and external partners