Manager Digital Analytics at Absa Group Limited (Absa)

Job Summary

Execute on the digital analytics and search engine optimisation strategy. Contributes to the formulation of this digital capability including the standards and processes to drive the strategic metrics that are defined by the goals of digital. Will be responsible for search optimisation but also analytics capabilities that include, tag management, attribution, digital marketing ROI, single view of customer. Contributes towards creating a cross channel capability that drive the benchmark maturity goals of the capability which will include mobile app store rankings

Job Description

• Contributes the creation and approval of a digital analytics and attribution strategy that will bring together tagging, analytics, digital marketing, search engine optimisation 
• Executes various actions as part of the plan to drive the maturity of the capability based on the goals of the overall digital business
• Expand the capabilities across all of the digital assets 
• Work with the other analytical teams to create single view of customer behaviour by integrating to other systems
• Contributes to the development of standards for execution that spans the areas of analytics, tagging, attribution SEO, mobile app store ranking, digital marketing and social media analytics
• Contributes towards continuous development and improvement of the capability
• Executed on plans to ensure quality standards, data quality management, maintenance and corrective actions 
• Define the governance and control processes for this capability and manages the data to day controls to ensure a quality data outcomes

Education

Bachelor`s Degrees and Advanced Diplomas: Business, Commerce and Management Studies (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised