Manager, Digital Analytics, Brand & Marketing at Standard Bank Group

Job Description

To unlock revenue & efficiency opportunities through effective data management & analysis, to turn large and complex data sets into clear and actionable insight, streamline reporting and develop clearer ways of visualizing the most important metrics and trends, to proactively seek fresh insight and opportunity, to develop and manage governance around data collection, data management & reporting for the digital marketing function as it relates to, but not limited to, Digital, Social & Ecommerce

Qualifications:

• A degree or post graduate degree in Marketing is required. 

Experience:

• Advanced In-depth knowledge of marketing technology. They need to be digitally savvy, especially with regards to digital development and digital channel engagement. Ability to track, measure, and report on results of various marketing functions to determine ROI. Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system Required 5-7 years.
• The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels. Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation. Investigate and identify digital challenges globally and in country according to global trends. Understanding key target audiences to make key strategic recommendations.

Additional Information

Key Responsibilities:

• Manage access of users to platforms. Act as business product manager of technologies and platforms within area of responsibility including (but not limited to) Adobe Analytics, Adobe Launch, Salesforce Audience Studio (DMP), Customer Data Platform and Relevant Data stores/reservoirs, Cardinal, Appsflyer, ObservePoint, Altron Cookie Consent. Build partnerships with Technology team members and stakeholders to refine and communicate overall strategy of the marketing platform/s within your portfolio Build tagging, tracking and reporting strategy, frameworks and processes to enable eCommerce teams to track consumers through the entire purchase process in real-time Build the capability for Marketers to do behavioral targeting, segmentation build persona’s and targeted audiences in order to enhance marketing activities
• Build the capability for social media managers to report on web traffic generated by their efforts on social media platforms Collaborate and influence stakeholders across the segments, business, corporate functions and countries to ensure that services offered are relevant and efficient. Collaborate with marketing stakeholders in the portfolio, to ensure the integration of marketing platforms into their marketing and communication strategies, to complement tactical off-line activities and always-on strategies. Collaborate with other teams and CoEs to develop and manage rules and processes for Digital Analytics ensuring compliance within parameters as agreed by legal, compliance, IT Security and risk partners. Communicate marketing analytics strategies and plans for the Standard Bank group throughout the business including executive committees.
• Continuous consultation with internal teams and media agencies on how to best leverage analytics to inform decisions that enhance the client experience, make more relevant and useful offers to existing and potential customers, enhance brand image, customer satisfaction and competitive advantage for the organization.
• Contribute to business continuity plans, strategies and impact assessment plans as well as participate in simulations where these plans are regularly tested (simulated) and implemented so as to be prepared for business disrupting incidents. Contribute to development needs of the team and ensure that development opportunities, including training, rotation, on-the-job learning, are budgeted for and executed.