South African National Parks is one of the world's leading conservation and scientific research bodies and a leading proponent of maintaining the indigenous natural environment.
South African National Parks, (SANParks), manages a system of parks which represents the indigenous fauna, flora, landscapes and associated cultural heritage of the country. Of al...
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Working knowledge of ad serving tools (DART, Atlas).
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Up to date with the latest trends and best practices in online marketing and measurement.
Understanding of the marketing and media principles and best practices.
Understand the service and related industries.
Strong analytical and data-driven thinking skills.
Strong communication skills (verbal and written).
Computer skills.
Organizational skills.
Project Management skills.
Problem Solving skills.
Financial Management skills.
Responsibilities
Develop and implement the digital marketing strategy.
Introduce, manage, and monitor electronic branding & social media strategy using a range of software and digital communication tools and utilities.
Oversee the social media strategy for the organisation.
Review new technologies and keep the organisation in the forefront of developments in digital marketing.
Enhance the site for search engine optimization and market the website online.
Develop, implement, and monitor the electronic content strategy.
Oversee projects from start to finish, and must be able to provide guidance, instructions, and correction as necessary.
Develop and manage digital marketing campaigns.
Managing online brand and product campaigns to raise brand awareness.
Planning and budgetary control of all digital marketing.
Ensure at all times that quality and deadlines are met and compiling post-project reports to be presented.
Design, build, and maintain SANParks media presence, in order to improve the usability and content of the website for sales and general information purposes.
Applies understanding of marketing collateral by providing direction of website marketing material content to support tourism development opportunities.
Demonstrate understanding of tourism sales requirements and solution development processes in order to support tourism efforts.
Improving the usability, design, content, and conversion of the SANParks website.
Evaluate customer research, market conditions, and competitor data, in order to provide thought leadership and perspective.
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
Manager and lead the human capital of the unit.
People management.
Manage performance.
Mentor and coach where necessary.
Ensure sound financial and administration control are in place for the unit, as prescribed by the organisation.
Mitigate and manage risk and ensure accountability.
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