Manager: Events, Entertainment and Promotions at Unique Personnel

Job Description    

The Manager: Events and Entertainment will support the Senior Manager with planning, managing, and overseeing the operational implementation of Events and Promotions to support the V&A and Business Unit Marketing strategy. The events department is responsible for providing an events service to the V&A to create immersive brand experiences, drive a positive brand perception, as well as positively impact consumer, visitors, tenant, and other stakeholder experiences. The role further supports and manages the V&A Waterfront as a venue in relation to agencies and clients wishing to host brand activations and events within the V&A Waterfront This role forms part of the team who is responsible for creating compelling and commercially viable brand experiences.

Job Objectives:

Event, Entertainment, Promotions Management and Administration

• Ensure the effective delivery and roll-out of experiential events by managing and overseeing events
• Ensure the effective delivery and roll-out of brad activations/promotions by managing and overseeing promotions.
• Coordinate and supervise all resources to ensure relevant, meaningful and successful events (including internal and external parties)
• Proactively direct and manage multiple events on time and within budget
• Ensure implementation of and adherence to eventing compliance, procurement guidelines, health and safety regulations in collaboration with the relevant BU's
• Anticipating and planning for different scenarios to create contingency and crisis-management plans and mitigate risks when necessary.

Stakeholder Relationship Management

• Build and maintain collaborative working relationships with business, marketing, internal and external service providers
• Proactively utilising events to meet stakeholders’ requirements by providing a centralized, professional and effective eventing service
• Foster positive network and relationships within the Event Sector and City Officials across Cape Town

Financial Management

• Plan, track, evaluate, analyse and ensure compliance with project budgets
• Prepare and compile financial reports on projects

Program Evaluation and Reporting

• In collaboration with Senior Manager:  Commercial Brand Properties
• Ensure that measures of success are created upfront (qualitative and quantitative)
• Monitor and evaluate Events and entertainment performance against the set criteria
• Compile / prepare post-campaign reports for feedback to the key stakeholders (internal and external) and where relevant present findings

Inherent Requirements    

Educational Requirements 

• B. Tech in Hospitality, Tourism or BCom Marketing, Communications or related field
• Event Management / Project Management Certificate / Diploma will be advantageous

Knowledge Requirements

• Strategic, Experiential, Engagement Marketing
• Events and Promotions
• The entertainment industry as it relates to contracting entertainment for events
• Technical information relating to audio visual and sound
• Sponsorship management, negotiation, client relations
• Project and resource management
• Budget management
• Safety at Sports and Recreational Act South Africa
• City of Cape Town events permit procedures and requirements
• City of Cape Town disaster management in relation to events
• National Buildings Regulations Act relating specifically to temporary structures
• Knowledge of crowd and public facility management
• Knowledge of and experience in the application of Marketing principles and processes (e.g. agency selections, briefings, conceptual and creative evaluation, debriefings etc.)
• Brand and Corporate Identity creation

Skill Requirements

• Diagnostic / Tactical thinking
• Numerical / Financial Management
• Project management
• Time management
• Multitasking
• Planning and organising
• Analytical
• Meticulous and detail-orientation
• Problem-solving
• Adaptable and flexible
• Entrepreneurial skill
• Creativity
• Communication and presentation skill (written and verbal)
• Leadership and relationship Building
• Emotional intelligence

Required Experience

• 7+ Years Experiential Event Management, Brand Activation, Marketing experience
• FMCG, Tourism, Brand, Consumer, Experiential, Conference
• Flexibility to work weekends, public holidays and after hours as and when required.