Manager - Regional Marketing.Commercial Operations SA at MTN

Key Activities & Responsibilities

Strategy Development and Execution

• Support the development and execution of localized marketing strategies for the region to drive market share growth, customer loyalty, and NPS improvement.
• Collaborate with the central B&M team, regional leadership, and BU stakeholders to adapt and implement GTM strategies aligned with local market dynamics.
• Deliver localized Go-To-Market (GTM) plans for B2C (prepaid, postpaid, residential, fintech, youth) and B2B segments, ensuring alignment with central strategic goals.
• Drive the execution of regional media planning and buying, sponsorships, and events, ensuring compliance with central direction.
• Implement digital marketing and social media campaigns tailored to the regional audience while adhering to central guidelines.
• Identify key drivers of NPS in the region and execute plans to address improvement opportunities.
• Ensure brand governance, compliance, and alignment with central B&M guidelines across all regional marketing initiatives.

Regional Marketing Delivery Leadership

• Analyze marketing data and metrics such as NPS, brand health, and campaign performance to inform decision-making and improve outcomes.
• Lead the regional marketing team in the execution of GTM plans and trade marketing initiatives, ensuring comprehensive marketing support for consumer, enterprise, residential, and fintech business units.
• Implement trade marketing initiatives to enhance product visibility and drive measurable outcomes such as revenue, customer acquisition, retention, and brand health in the region.
• Coordinate the planning and execution of regional sponsorships, events, and PR efforts to build brand affinity and foster community engagement.
• Work collaboratively with cross-functional teams, including customer experience (CX), to integrate customer insights into marketing plans and initiatives.
• Maintain and develop strong media, PR, and corporate affairs relationships within the region to enhance the visibility and reputation of MTN.
• Promote awareness and visibility for MTN’s local CSI initiatives to strengthen community connections.
• Define, monitor, and report on KPIs for regional marketing activities, ensuring alignment with central targets and continuous

Key Activities & Responsibilities

Financial Management and Cost Control

• Ensures proper and efficient utilisation of marketing budgets allocated to the Region.
• Develop and manage project initiative budgets in line with business objectives
• Manage and optimise and communicate the budget, expense report, ensuring that all expenditure is in line with the budget.
• Monitor costs and determine initiatives to optimize resources. Ensure cost effectiveness by maximising cost/benefit ratios.
• Identify opportunities to generate additional revenue.
• Oversee media planning and buying for regional campaigns, optimizing reach and ROI.

Governance, Policies and Procedures

• Ensure effective implementation of (and compliance towards) all company policies, processes, and procedures. Put effective methods
• and standards in place in alignment with aforementioned.
• Ensure brand governance, compliance, and consistency across regional marketing initiatives.
• As part of a governance forum/ interlock, participate in regular alignment meetings or collaborative platforms to share insights
• between central and regional teams. Review regional adaptations to ensure consistency with national strategies.
• Empower regional marketing team to execute GTM activities but ensure they align with central branding and strategic guidelines (e.g.
• Central Team provides a toolkit, Regional Teams use the toolkit to create localized variations).
• Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
• Continuously review key risks, issues and dependencies and set mitigation actions. Proactively flag and escalate issues and manage
• impacts on resources, cost and productivity

Continuous Improvement

• Drive best practice, continuous improvement and innovation at process and procedure level within Regions Marketing Operations.
• Ensure that the relevant analysis of market knowledge, trends and competitive information is gathered and assimilated.
• Initiate change to continually improve all aspects of service delivery and drive continuous improvement as an important element of service delivery.

Key Activities & Responsibilities

People and Culture Management

• Lead, mentor, and manage segment teams providing coaching, guidance, and performance evaluations.
• Develop and maintain a high-performance team that consistently meets or exceeds targets. Review the team’s performance against
• agreed KPIs and drive plans for improvement.
• Foster a culture of collaboration, continuous improvement, and customer-centricity within the team.
• Set integrated goals and objectives for the team in order to achieve a future-focused, future-fit high-performing organisation.
• Provide technical, procedural and policy guidance to staff, colleagues , partners and vendors.
• Attract, develop and retain appropriate talent. Build talent by identifying and developing new leaders for the respective environment
• Set KPIs and provide regular performance feedback through a well-defined and implemented performance review programme.
• Develop and implement a training plan to build and develop skills within the team.
• Enable and model healthy employee relations and collaborative teamwork.
• Manage diversity, develop, and embed an Employment Equity plan for the business area.
• Act as an ambassador for the team by living the values and vital behaviours and changing and influencing employees’ behaviour

Education, Skills and Experience

Education

• 4-year tertiary qualification in relevant or related field

Experience

• Min 5 years of experience in Brand and Marketing
• Proven experience in executing Go-To- Market (GTM) strategies for B2C and B2B segments.
• Experience managing trade marketing, sponsorships, events, and digital marketing initiatives.
• Demonstrated ability to manage regional marketing operations and align activities to central strategies.
• Industry experience in telecommunications or a related sector is preferred.
• Worked across diverse cultures and geographies advantageous