Manager Wholesale Activations - EM South (6 Month Maternity Cover) at adidas Group

Purpose & Overall Relevance For The Organization

• Ensure industry-leading execution and commercial impact of adidas marketing concepts at selected key-accounts and field-accounts. Drive brand leadership at customers’ point of purchase, with a focus on sell-out.

Key Responsibilities

• Implement and analyse competitive/customised account specific marketing plans, linked to the strategic account plans and brand strategy, for selected key accounts and field accounts
• Manage budget & execution of the account marketing plans with sales
• Coordinate with sales and retail to deliver concepts, on time at customer level
• Assist with tracking implementation, ROI and discuss findings/conclusions with sales and retail teams
• Cooperate with sales &retail teams, act as the key contact to the accounts marketing team
• Review and suggest account business opportunities, on category level, to identify growth opportunities
• Support the sales and marketing teams in account planning and excellence in sell-in presentations, be it during seasonal sell-in meetings or strategic account meetings
• Relay in-store communication needs to the brand marketing team
• Contribute to the achievement of team objectives and KPIs
• Other duties as assigned by supervisor

KPI’s

• Brand Health KPI’s (brand momentum, net promoter score, spontaneous purchase intent, etc.)
• Market share
• Market share vs plan
• GTM responsibilities
• Execution excellence in brand concepts/stories

Key Relationships

• Senior Manager Omnichannel Marketing EM South
• Peers reporting into Senior Manager Omnichannel Marketing EM South
• EM South Retail/WHS/Franchise team
• Local sales and customer service team
• VM team
• Brand Activations team
• Operations teams
• Retailers
• Suppliers

Knowledge, Skills Abilities

• Good interpersonal, negotiation & influencing skills
• Good project manage expertise
• Experience in the field of trade and consumer marketing with a focus on lifestyle & fashion
• Functional expertise with sales/retail, ideally as key account manager
• Excellent communication and presentation skills
• Experience in dealing with cross functional organizations
• Good Excel and PowerPoint skills

Requisite Education And Experience / Minimum Qualifications

• University degree in Business or Marketing
• +5 years equivalent professional experience, ideally in Marketing with a focus on Brand Management and Trade Marketing
• Fluent in English