Market Developer at Mukuru

Role Purpose

• Are you passionate about growth, innovation, and building products that truly impact people’s lives? As a Market Developer, you will play a key role in sustainably growing Mukuru’s Wallet & Value-Added Services (VAS) business.
• This role is all about expanding market presence, unlocking new opportunities, strengthening partnerships, and driving adoption of Mukuru’s digital financial solutions.
• You’ll work cross-functionally, think commercially, and be hands-on in executing strategy—turning insights into action and opportunities into results.

What You’ll Be Doing

Drive Market Growth & Penetration

• Lead customer acquisition, retention, and increased usage of Wallet & VAS products in assigned markets
• Act as the Wallet & VAS ambassador—building strong visibility and share of mind
• Enable and train sales and marketing teams on effective value-based selling
• Ensure customer benefits and product features are clearly and consistently communicated
• Strengthen and optimise distribution channels

Execute Strategic Projects

• Coordinate and manage cross-functional projects aligned to business strategy
• Track daily progress, manage priorities, and resolve delays proactively
• Ensure projects are delivered on time, within scope, and with measurable outcomes
• Identify and escalate risks, resourcing needs, or dependencies where required

Develop New Business Opportunities

• Identify new products, services, and partnership opportunities
• Assess opportunities for commercial, strategic, and legal viability
• Prepare and present compelling business cases for approval
• Build relationships with potential partners and negotiate mutually beneficial agreements
• Support or lead implementation of approved opportunities

Commercial & Partner Management

• Support budgeting and market performance reporting
• Conduct pricing reviews and contribute to pricing strategy
• Manage partner relationships, negotiations, and ongoing commercial engagements

Market & Industry Intelligence

• Monitor market trends, customer needs, and regulatory changes
• Analyse competitor offerings, pricing, and business models
• Translate insights into actionable recommendations

Personal & Professional Development

• Participate in weekly KPI and monthly performance reviews
• Attend product training and development programmes
• Take ownership of continuous learning and growth

What You’ll Bring

Knowledge

• Payments, remittances, and digital financial services
• Sales and marketing processes (B2C & C2C)
• Commercial agreements and contracts
• Operating licences and regulatory environments

Skills

• Strong communication and interpersonal skills
• Sales and negotiation ability
• Analytical and problem-solving mindset
• Excellent organisation, time management, and attention to detail
• Self-driven, resilient, and results-oriented

Experience & Education

• 0–1 year of work experience (business development experience advantageous)
• Exposure to financial services is desirable
• Grade 12 (essential)
• Relevant tertiary qualification (essential)