Market Development Executive at Bacardi

RESPONSIBILITIES

With our consumer at the heart your key focus will be

Drive market growth and build distributor confidence.

• Responsible for delivering sales, activation targets for designated region. 
• Building strong, mutually beneficial relationships with On Trade Customers for the designated region.
• Monitoring and reporting competition in the market.
• Ensuring optimum distribution and visibility of our brands.
• Execute trade initiatives ensuring that all volume and activation targets are achieved 
• Negotiate, implement, and manage pouring and activity rights for strategic on trade customers.
• Implementations of integrated activity plans for designated region.
• Identify opportunities to maximise portfolio growth.
• Promote the ‘One Bacardi’ culture within distributors and retailers.
• Accountability for building Bacardi brand equity by leading and motivating 3rd Party Distributor’s team and optimizing best execution of local marketing mix in line with the brands’ global strategies.
• Having a hands-on approach in the designated region and support your manager in in your region on operational marketing and commercial activity. 
• Supporting your manager with relevant marketing and sales analysis inputs.
• Providing feedback on the market growth and potential.

MIS and Reporting

• Assist building budget preparations and revisions as requested by On Trade Manager 
• Market / Competitor research & analysis.
• Monthly Sales out report and analysis
• Monthly Marketing reporting (best practice, ROI, Activity Implementation).

SKILLS & EXPERIENCE

The skills and experience needed to create your legacy

• Degree graduate, preferably in business or commerce
• Minimum 4-5 years’ experience with a proven track record in sales
• FMCG experience essential and spirits business knowledge is a huge bonus 
• Knowledge of local market
• Proficiency in MS Office & English