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  • Posted: Jun 17, 2022
    Deadline: Not specified
  • We believe in hiring talented, hardworking and ambitious people from all over the world. In return, we ensure a supportive working environment, access to leading edge technologies and a commitment to social awareness and equity. Working in this unique and highly competitive industry means that we have to take risks and be innovative. The way we do this is...
    Read more about this company


    Market Development Manager (Japan)

    Purpose of the Role:

    Reporting to the Regional Head of Markets, this role will work with multiple teams and stakeholders across the business to ensure consistent and effective strategies are agreed and implemented at local market level.

    You will serve as subject matter expert for your respective region/target market and product(s), maintaining at all times an up to date, operational understanding of any and all regulatory, compliance, and or licensing information relevant to your region/target market(s) and product(s).

    Duties include but not limited to:

    Strategy and Performance:

    • Participate in the formulation of strategies and plans for the commercial & sustainable growth of the organisation with specific focus on your respective region/target market and product(s).
    • Proactively seek out opportunities that will help grow and be a benefit to your region and organisation overall.
    • Work closely with the Head Market Development and other key stakeholders, i.e. Compliance, Operations Managers, Retention Services, KAM team, etc. in the development, project management and implementation of retention programs and customer communication projects across all product verticals and services.
    • Monitor and analyze regional KPI’s and metrics, react quickly to under performance and optimize activity accordingly
    • Keep key business stakeholders; e.g. Retention Services, Operations Managers, Compliance, etc. abreast of trends, challenges and opportunities present in your region/target market.
    • Work with business stakeholders to ensure all marketing initiatives appeal and perform at the local level, continually optimizing to ensure maximum ROI.
    • Drive the multichannel marketing strategy for the focus markets working with, and influencing business stakeholders to achieve optimum performance
    • Work closely with the Team Lead of Market Development, Head of Market Development, and other key stakeholders, i.e. Compliance, Operations Managers, Retention Services, etc. to analyse, evaluate, adjust and implement effective strategies to drive growth and success in your region.
    • Drive a high quality performance by communicating, monitoring and managing for minimum standards of quality, quantity, accuracy and efficiency of all support services.
    • Execute campaigns in the focus markets via the retention marketing team, as and when required
    • Ensure that all digital inventory and online properties are up to date and displaying the best possible content for your market/language/product.

    Coaching & Development:

    • Work closely with key business stakeholders, e.g.  Divisional Manager Operations, Operations Managers, Compliance, etc. leveraging your expertise and market knowledge to influence the product development roadmaps for your region/target market/product.
    • Monitor changes and keep abreast of changes in the organization’s products and/or services.
    • Supports and facilitates, where required, training and communication regarding quality and provide insights and understanding of regional/cultural nuances and requirements.


    • Responsible for generating and presenting of an ongoing country performance review to the Head of Market Development, Team Lead of Market Development, and other business stakeholders.
    • Responsible for ensuring that reporting across all product verticals and platforms is accurate and consistent for your region/target market.
    • Implement efficient internal reporting processes between departments to ensure good flow of necessary information and results across multiple teams and stakeholders.
    • Monitor and ensure that all player lifecycle interventions and promotions are effectively executed for your region/target market.
    • Monitor and ensure all agreed to service levels are being met / exceeded.
    • Responsible for ensuring all communication channels and touch points are optimal and relevant for your region/target market.

    Stakeholder relationships and communication:

    • Keep the business; e.g. HRBP’s, Service Managers, Operations Managers and Head of Retention Services, abreast of customer service feedback, trends, issues and opportunities on a frequent basis.
    • Develop close working relationships with all key stakeholders, i.e. Compliance, Operations Managers, Retention Services, Acquisition, etc. across the business.
    • Leading collaboration with key stakeholders to align on methodology, systems, processes.
    • Provide business and key stakeholders with local market insights to continually improve and adjust our strategy, delivery, and execution of activity in the focus markets.
    • Working closely with business stakeholders, leveraging your expertise and market knowledge to influence the product development roadmaps for your focus region.
    • Work with key stakeholders, e.g. Usability & Product, Development, Retention Services, Operational teams, etc. to fix issues and deliver constant improvements to the core product offering and user experience.
    • Close collaboration with Digi-Processing to ensure all money-in and money-out mechanisms are thoroughly understood and leveraged accordingly.
    • Close collaboration with the KAM team to ensure all high value customers are closely monitored and strategies are known.
    • Close collaboration with Risk and Fraud to ensure incidents are strategically dealt with and monitored accordingly.
    • Ongoing competitor analysis and refreshing of your industry knowledge to ensure continued delivery of a best of breed product(s) and customer experience. 

    Essential Criteria:

    • 12 Months experience in a management or specialist role
    • Demonstrates consistent behavior aligned to the CombiinedF and Organizational Culture
    • Native or fluent in Japanese

    Desirable Criteria:

    • Relevant tertiary qualification
    • Proven experience with data and analytics

    Person Specifications

    • Resilience
    • Business Acumen
    • Influence
    • Leadership
    • Ownership & Accountability

    Method of Application

    Interested and qualified? Go to DigiOutsource on to apply

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