Marketing Analyst at Salt South Africa

Overview:

• We’re looking for a strategic and commercially minded Senior Analytics & Insight Manager to lead the analytics function for a leading global organisation. This is an exciting opportunity to own the global measurement framework, drive advanced user journey analytics, and maximise commercial ROI across a multi-market footprint. If you’re passionate about data-driven decision-making, technical depth in cloud data and tracking, and translating complex data into executive-level insight, we’d love to hear from you.

Duties and Responsibilities:

• Own the end-to-end GA4 implementation and Google Tag Manager governance across global digital properties.
• Drive data-driven decision-making by connecting user journey tracking to core revenue and commercial outcomes.
• Analyse full-funnel performance data in BigQuery to identify drop-off points and inform marketing investment decisions.
• Develop and execute advanced multi-touch attribution models and support the build-out of Marketing Mix Modelling (MMM) capabilities.
• Manage and maintain a high-performing Power BI dashboard estate, establishing performance reporting standards and metrics across the business.
• Build insightful data narratives and present strategic recommendations directly to the CMO and executive teams.
• Collaborate with engineering, regional marketing leads, and external agencies to deliver integrated data tracking architecture.
• Manage data governance, compliance standards, and the training and development of junior data analysts.
• Stay ahead of digital analytics trends, platform updates, and privacy-safe measurement best practices.

Requirements:

• Hands-on experience in a senior digital analytics, data architecture, or insight leadership role.
• Proven success managing enterprise-level GA4 setups, custom event taxonomies, and cloud data pipelines.
• Strong hands-on experience with SQL, BigQuery, Google Tag Manager, and advanced Power BI development.
• Advanced analytical skills with deep expertise in multi-touch attribution modelling and data governance.
• Experience designing and implementing scalable measurement frameworks across multi-regional or multi-market environments.
• Strong commercial acumen with the ability to translate technical data into actionable business and enrolment insights.
• Excellent stakeholder management and communication skills, comfortable presenting complex data to C-suite executives.
• Previous leadership, mentoring, or people management experience with a track record of growing analytical talent.