Marketing Analyst - Remote at Badger Holdings (Pty) Ltd

Key Responsibilities

Marketing Analytics & Measurement

• Own and optimise tagging and digital measurement across GA4, GTM, and UTM frameworks.
• Maintain the marketing measurement framework and GA4 tagging dictionary.
• Define and validate all campaign tracking requirements with the Digital Marketing Specialist.
• Build and maintain GA4 dashboards and custom reporting views.
• Develop detailed marketing performance dashboards in Power BI, integrating campaign, lead, conversion, and spend data.

Marketing Reporting & Performance Monitoring

• Deliver daily, weekly, and monthly marketing performance dashboards and reports.
• Track results against KPIs, identify trends and variances, and highlight efficiency improvement opportunities.
• Build integrated marketing performance reports across channels and platforms.
• Collaborate with the Business Intelligence team to enhance Qlik Sense dashboards.
• Partner with the call centre team to understand lead quality and feed operational insights into marketing performance analysis.

Campaign Performance Analysis

• Analyse cross‑channel campaign performance and diagnose what’s driving results.
• Evaluate CPL, CPS, conversion rates, cancellation rates, and ROI.
• Present clear, actionable insights and recommendations to guide media investment and channel strategy.

Competitor & Market Insights

• Monitor competitor digital activity and indicative media spend.
• Prepare quarterly competitor and market performance reviews to support planning and channel optimisation.

Customer Experience & Brand Tracking

• Analyse NPS, customer feedback, brand tracking studies, and complaint data.
• Identify trends and insights to support improvements in messaging, brand positioning, and customer experience.

Industry Knowledge & Continuous Improvement

• Stay up to date with advancements in analytics, attribution modelling, and measurement tools.
• Identify opportunities to improve forecasting, measurement accuracy, or analytical methodologies.

Requirements

Essential Skills & Experience

• Bachelor’s degree in Marketing, Business, Data Analytics or similar.
• 3+ years’ experience in marketing analytics or performance reporting.
• Hands‑on experience with GA4, GTM, and UTM frameworks.
• Strong experience building detailed dashboards in GA4 and Power BI.
• Advantageous: experience enhancing Qlik Sense dashboards with BI teams.
• Strong data interpretation, problem‑solving, and analytical capability.
• Advanced Excel skills.
• Good understanding of digital marketing channels and tracking structures.
• Excellent communication and stakeholder engagement skills.