Marketing Analyst at Visa

Job Description

Purpose

• The Marketing Analyst will manage and support the delivery of client and market-wide marketing programs, including activation of global sponsorship and partnerships, local sponsorships, and product platform initiatives in the region through clients as well as Visa-Led initiatives in Southern Africa, and when required other regions within Sub-Saharan Africa.

Principal Responsibilities-Key Results Area

Client Marketing Strategies and Initiatives

• Develop and execute marketing strategies, plans, and initiatives for key clients and partners.
• Handle the full lifecycle of marketing campaigns from planning to execution.

Marketing Value Added Services (VAS)

• Develop and nurture client partnerships to generate new revenue streams through comprehensive marketing VAS.
• Services include marketing insights, strategy, creative services, execution, and consulting.

Client Needs and Collaboration

• Identify client needs through detailed analysis and develop tailored action plans.
• Collaborate with internal teams and agencies to implement effective solutions.
• Work extensively with cross-functional teams and support marketing VAS engagement, project planning, and execution.

Revenue Pipeline and Project Management

• Manage and report on the revenue pipeline, project status, successes, and challenges related to marketing VAS.
• Support day-to-day management of marketing VAS client engagements and project proposals.
• Oversee all administrative deliverables related to client marketing project management and VAS.

Execution and Communication

• Ensure timely executions and deliverables from agencies and vendors.
• Maintain open communication between partners and vendors to ensure accurate implementation.

Country Market-wide Programs

• Manager and deliver high-quality marketing programs supported by data, evaluating their effectiveness and efficiency.
• Oversee local contacts within regional creative, media, and partnership agencies.
• Provide support in administrative deliveries related to project management
• Manage social media content calendars and monitor content performance metrics.
• Manage budget plan processes and provide timely updates on the marketing budget position.
• Share best practices and successful programs within the Visa Marketing community.
• Manage all reporting requirements and provide timely feedback to key stakeholders.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

• Bachelor’s degree in business or a related field with a marketing foundation - Minimum 5 years of relevant experience in a services marketing team (preferably with experience in Southern Africa and South Africa markets).