Marketing App Coordinator at Beekman Group

• The App Coordinator plays a key role in ensuring the smooth running, continuous improvement, and effective support of the company’s sales, marketing and customer experience-related Apps. Working closely with external developers, internal teams, and end users, the App Coordinator helps manage the lifecycle of new and existing Apps—from maintenance and updates to scoping and development of new Apps, including scoping, quoting, testing, rollout, documentation, and support. The role ensures a seamless user experience and serves as a bridge between marketing, tech teams, and stakeholders.

Main Responsibilities:

Project Coordination & Development

• Coordinate the planning, development, and implementation of new Apps and enhancements to existing Apps.
• Collaborate with external App developers to ensure timely delivery of App features and updates (new and/or changes to existing).
• Participate in scoping sessions to define functional requirements based on business needs.

Testing & Quality Assurance

• Conduct thorough testing of all App updates or new builds before release.
• Flag and document bugs, inconsistencies, or usability issues for resolution before rollout.

Training & Support

• Ensure relevant departments and stakeholders are trained on App functionality and admin processes.
• Act as the first line of support for App-related queries and issues.
• Log, prioritise, and manage issue resolution efficiently.
• Identify recurring problems and liaise with developers to propose sustainable solutions.

Documentation & Knowledge Management

• Maintain accurate documentation, training material, and internal knowledge bases (e.g., CMS/CRM guides).
• Ensure all updates and releases are reflected in documentation and communicated to relevant teams.

Collaboration & Communication

• Serve as a liaison between users, developers, and internal teams to translate business requirements into technical solutions.
• Work closely with the marketing team to provide content and collateral for App-related promotions and updates.
• Provide timely feedback, reports, and insights to the Team Leader to support decision-making.

User Experience & Performance Monitoring

• Monitor user feedback and usage trends to enhance App functionality and user satisfaction.
• Suggest and coordinate improvements to user interface and experience.

Key Competencies and Personal Attributes:

• Strong coordination and organisational skills
• Attention to detail and commitment to quality
• Excellent communication and interpersonal skills
• Analytical mindset with problem-solving abilities
• Ability to manage multiple projects and stakeholders simultaneously
• Proactive and solutions-driven
• Customer-focused with a helpful attitude
• Tech-savvy and quick to learn new platforms or tools

Minimum Qualifications and Role-Specific Experience:

• 2+ years of experience in a coordination, support, or administrative role (preferably in a digital, marketing, or tech environment)
• Experience working with external service providers or development teams
• Familiarity with mobile App development processes, CMS, or CRM platforms (advantageous)