Marketing Automation and Sales Tool Specialist at DHL

Key Responsibilities:

• Design, build, and maintain complex automation programs, smart campaigns, and workflows within Marketo to nurture leads and improve customer engagement.
• Administer and optimize the organization’s Marketo instance, including segmentation, scoring models, lifecycle management, and database governance.
• Implement and optimize CRM integrations (e.g., Salesforce) to enhance sales and marketing alignment.
• Design, execute, and analyze email marketing campaigns through Marketo, ensuring high deliverability, engagement, and compliance.
• Utilize Marketo capabilities to score, segment, and personalize customer interactions.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Conduct A/B testing to improve conversion rates and campaign effectiveness.
• Support troubleshooting, documentation, and governance of automation processes and tool usage.
• Stay updated on industry trends and emerging technologies to enhance automation strategies.

Education:

• Bachelor’s degree in marketing, Business, Information Technology, or a related field.

Experience:

• Minimum 3 years of hands-on, demonstrable experience working directly within Adobe Marketo Engage (required).
• Proven ability to independently build and manage Marketo programs, smart campaigns, segmentation, scoring, and reporting.
• Experience in marketing automation, digital marketing, or CRM management.
• Hands-on experience with CRM systems (e.g. Salesforce, Comet, Stellar)
• Strong understanding of email marketing, lead nurturing, and customer segmentation.
• Knowledge of data analytics and reporting tools (e.g., Google Analytics, Adobe Analytics, Tableau).
• Experience in A/B testing and conversion rate optimization.
• Familiarity with compliance regulations related to digital marketing (e.g., GDPR, POPIA).
• Excellent problem-solving skills, attention to detail, and ability to work cross-functionally.