Marketing Automation Specialist (On-Site Contract) at IQbusiness

Key Responsibilities and Job Mission:

1. Platform Management:

• Administer and manage chatbot system (Qualify).
• Administer and manage marketing automation platforms (Pardot).
• Configure and optimise workflows, triggers, and campaigns within the automation system.
• Conduct regular testing across campaign elements to optimise platform's performance.

2. Campaign Development:

• Design, implement, and monitor automated marketing campaigns to nurture leads and engage customers.
• Create and refine email marketing campaigns, including segmentation, personalisation, and A/B testing.
• Collaborate with content creators to align automation strategy with the content strategy.

3. Lead Management:

• Develop and implement lead scoring models to prioritise and qualify leads.
• Collaborate with sales teams to ensure effective lead nurturing.

5. Insights and Data Analysis:

• Analyse metrics and provide insights and recommendations for optimising future campaigns.
• Generate reports on the performance of automated marketing campaigns.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in Marketing and/or Process Optimisation.
• Prior chatbot experience.
• Prior experience in Marketing Automation advantageous (Pardot, Hubspot, Marketo, Eloqua, or Adobe)