Marketing Co-Ordinator at Safal Steel

Description

Strategy

• Assist in the development of a Marketing Strategy, with brand and portfolio objectives, strategies and plans in line with the overall business plans and objectives
• Support a marketing lead ethos throughout the business to drive customer focused decision making
• Plan and administer the firm’s Marketing budget.
• Manage agencies, suppliers, the media, service providers and partners
• Commission research into, and report on, market and channel opportunities for input into strategy to drive business growth
• Apply appropriate metrics, including sales figures, market share data, customer satisfaction (NPS) to measure marketing ROI

Brand

• Assist in the management and development of the company’s brands
• Assist in the management brand alignment across varied territories across Southern Africa, and ensure harmonized and integrated regional strategies are implemented
• Direct and manage day-to-day activities and outputs of creative, media, digital, web and all other marketing communications agencies and service providers for assigned brands
• Ensure Corporate Identity application and control protocols are applied across all communication touch points

Business Development & New Product Development

• Be a co-driver on business development activities, to assist, support and guide in terms of segmentation, channels to market, new opportunities, general market and product development
• Collaborate with relevant senior management to plan, create and produce communications used in support of new products, channels, new business activities and programs
• Undertake market research to inform business decisions for business and new product development and facilitate pan-Group collaboration to develop and launch new products or services

Procurement

• Together with the Marketing Officer and Head of Marketing Southern Africa set clear briefs for procurement of services and goods
• Manage the contracts associated with marketing service providers, and work according to Procurement protocols in entering, managing, renewing or cancelling such contracts

Digital

• Creation of a digital strategy across the business that takes into consideration owned, earned and paid media
• Work with the agency in the creation and managing of social media content
• Analyzing and reporting on social media metrics to measure campaign performance and effectiveness
• Tracking website analytics to measure traffic and user behavior for input into strategy
• Must enjoy working with data - structuring, and validating data, and drawing insights from data (analysis) for input into strategy
• Excellent operational skills to ensure optimal execution
• Ability to read and understand technical terms and product specifications
• A strong command of spoken and written English (the business language of the Safal Group)
• Advanced level of Microsoft Excel & PowerPoint
• Understanding of the digital landscape in Southern Africa
• Advanced level of Microsoft Excel and PowerPoint
• Previous SAP and BI experience will be an advantage Exceptional interpersonal skills
• Highly motivated, self-starter with resilience and drive, who can think creatively, craft assumptions, inspire action, and follow-up until an objective is met
• Confident, self-assured, participative management style
• Strong planning and time management skills
• Creativity, an appreciation of good design

Requirements

• Minimum academic qualification: A Degree in Marketing &/Communications or relevant degree
• Qualifications as an added advantage: Postgraduate
• Professional designation: An advantage

Experience required:

• General work experience: A minimum of 5 years’ experience in Sales &/ Marketing, with a minimum of 3 years in Marketing
• Specific to the position (level/discipline/years): At least 3 years’ experience in B-2-B marketing
• Industry: N/A however Manufacturing or FMCG an advantage