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  • Posted: Nov 22, 2024
    Deadline: Not specified
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  • We are Africa’s thought leader in world-class sustainable building solutions. Our goal is to positively and meaningfully impact the economy, together with the makers, developers and creators who wish to make their mark on African soil. We believe a building is a story about purposeful creation and human flourishing and our dream is to bring this to life.
    Read more about this company

     

    Marketing Co-Ordinator

    Description

    Strategy

    • Assist in the development of a Marketing Strategy, with brand and portfolio objectives, strategies and plans in line with the overall business plans and objectives
    • Support a marketing lead ethos throughout the business to drive customer focused decision making
    • Plan and administer the firm’s Marketing budget.
    • Manage agencies, suppliers, the media, service providers and partners
    • Commission research into, and report on, market and channel opportunities for input into strategy to drive business growth
    • Apply appropriate metrics, including sales figures, market share data, customer satisfaction (NPS) to measure marketing ROI

    Brand

    • Assist in the management and development of the company’s brands
    • Assist in the management brand alignment across varied territories across Southern Africa, and ensure harmonized and integrated regional strategies are implemented
    • Direct and manage day-to-day activities and outputs of creative, media, digital, web and all other marketing communications agencies and service providers for assigned brands
    • Ensure Corporate Identity application and control protocols are applied across all communication touch points

    Business Development & New Product Development

    • Be a co-driver on business development activities, to assist, support and guide in terms of segmentation, channels to market, new opportunities, general market and product development
    • Collaborate with relevant senior management to plan, create and produce communications used in support of new products, channels, new business activities and programs
    • Undertake market research to inform business decisions for business and new product development and facilitate pan-Group collaboration to develop and launch new products or services

    Procurement

    • Together with the Marketing Officer and Head of Marketing Southern Africa set clear briefs for procurement of services and goods
    • Manage the contracts associated with marketing service providers, and work according to Procurement protocols in entering, managing, renewing or cancelling such contracts

    Digital

    • Creation of a digital strategy across the business that takes into consideration owned, earned and paid media
    • Work with the agency in the creation and managing of social media content
    • Analyzing and reporting on social media metrics to measure campaign performance and effectiveness
    • Tracking website analytics to measure traffic and user behavior for input into strategy
    • Must enjoy working with data - structuring, and validating data, and drawing insights from data (analysis) for input into strategy
    • Excellent operational skills to ensure optimal execution
    • Ability to read and understand technical terms and product specifications
    • A strong command of spoken and written English (the business language of the Safal Group)
    • Advanced level of Microsoft Excel & PowerPoint
    • Understanding of the digital landscape in Southern Africa
    • Advanced level of Microsoft Excel and PowerPoint
    • Previous SAP and BI experience will be an advantage Exceptional interpersonal skills
    • Highly motivated, self-starter with resilience and drive, who can think creatively, craft assumptions, inspire action, and follow-up until an objective is met
    • Confident, self-assured, participative management style
    • Strong planning and time management skills
    • Creativity, an appreciation of good design

    Requirements

    • Minimum academic qualification: A Degree in Marketing &/Communications or relevant degree
    • Qualifications as an added advantage: Postgraduate
    • Professional designation: An advantage

    Experience required:

    • General work experience: A minimum of 5 years’ experience in Sales &/ Marketing, with a minimum of 3 years in Marketing
    • Specific to the position (level/discipline/years): At least 3 years’ experience in B-2-B marketing
    • Industry: N/A however Manufacturing or FMCG an advantage

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Safal Steel on safal.mcidirecthire.com to apply

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