Marketing & Communications Manager at Tiko

The Job

• As the Marketing and Communication manager at Tiko, you’ll work together with the Marketing team to ensure that our message is delivered in a relevant, meaningful, and effective way.

You’ll do this, by: 

• Carrying out our platform marketing strategy; bringing insights about our users, their needs and motivations, and their on and offline behaviour.
• Translating our strategy and marketing plans into an action plan will drive demand for our membership and services - this will include developing and executing content, brand materials, social media engagement, and continuous flow messages. 
• Bringing in field operations insights from the markets to continuously improve how we drive demand and engage our users. 
• Keeping abreast of the latest marketing trends and movements in the market, and finding ways to boost the platform's visibility. 
• Identifying strategic branding opportunities or partnerships which will put Tiko at the forefront of our target audience’s mind. 

About You

Requirements

• Relevant university qualification in Marketing, Business Management, or similar
• Proven experience in brand marketing with a track record of managing and growing a brand, including at least 3 years as an Assistant Brand Manager or 1-2 years as a Brand Manager
• Demonstrated ability in setting strategic marketing directions and executing plans independently
• Strong experience in leading agency relationships, with the capability to articulate campaign results and insights
• You are currently based in Johannesburg, South Africa (mandatory).