Marketing & Communications Specialist (Gauteng) at Fraser Alexander (Pty) Ltd.

RESPONSIBILITIES

Execution of Marketing and Communication Strategy

• Responsible for aligning Marketing and Communications initiatives with strategic objectives
• Measure the strategic impact of such.
• Ensure our global brand integrity across the mining industry
• Serve as the expert in digital marketing tactics and strategy within the business
• Suggest new campaign ideas, targeting, and optimisation efforts to achieve business goals

Manage Communication

• Plan, organise, and disseminate timely and accurate corporate communication
• Raise awareness of Fraser Alexander's values, purpose, operations, services, projects, events, and challenges among key audiences identified in communication plans
• Design the visual identity of marketing materials
• Ensure the appropriate branding for various reports

Media Relations Liaison

• Manage crisis situations effectively
• Corporate Social Investment (CSI) and Social Economic Development (SED) knowledge sharing.
• Monitor media coverage and provide reports
• Draft articles, speeches, and all external/internal communications

Brand, Events and Social Media Management

• Promote, manage and monitor brand identity
• Ensure consistency of the brand throughout the business
• Manage branding and communication regarding all events
• Manage CEO roadshows, year end function, industry events, and internal employee events
• Develop and implement social media plan
• Monitor and report on social media presence in the market

General Administration

• Manage the Marketing and Communication budget effectively
• Communicate events plans to the relevant stakeholders

Written Reports

• Compile data, information and consolidate Marketing and Communications monthly and quarterly reports

Project Management 

• Budget administration Management of Marketing and communications projects
• Project reporting
• Assist with HR document editing and formatting
• Communicate events plans to the relevant stakeholders
• Manage Social, Internal Communication and CSI functions

Requirements

QUALIFICATIONS

• Honours Degree in Public Relations Management or Marketing Communication or Brand Management

EXPERIENCE

•  Minimum 8 years of experience in the similar role
•  Previous experience working in the mining industry will be an advantage
•  Experience delivering end-to-end digital marketing campaigns
•  Demonstrable social networking experience and social analytics tools knowledge