Marketing Consultant at Discovery Limited

Key purpose

• The Marketing Consultant will be accountable for supporting the sales channel allocated to them with strategic Rewards and Recognition, marketing and design initiatives. They will be accountable for creating strategic marketing plans that should be delivered timeously, within budget and in line with the organisation’s goals and the team’s objectives in supporting the overall sales force. They should also be able to continuously assess and measure their strategies to identify key growth opportunities. They must also have AI and creative design tools knowledge. 
• They will be required to leverage key internal partnerships to be able to support the sales force in the branding, communication and compliance that may be required.

Overview of the role

• The Marketing Consultant will work with their team and manager to partner with our franchises, internal channels, and business to develop and implement integrated, strategically aligned marketing solutions.

Key outputs

Participates in the delivery of marketing and recognition initiatives

• Contributes to the creation of innovative and integrated solutions to improve business practices, processes, sales efficiencies, or effectiveness.
• Implements the marketing, recognition, brand, and communication plans and targets for the area of responsibility within Discovery S&D.
• Creates and updates communication collateral (collateral brochure, branding requirements, newsletters, social media, website etc.).
• Considers all communication channels for campaigns and marketing.
• Employs marketing expertise (content marketing generation, use of approved AI and creative design tools) to produce high quality marketing material, communication, and campaigns.
• Sources and creates marketing and recognition material (printed and digital) in line with company guidelines and portfolio requirements.
• Translates communication into different media for different audiences. Convert technical information into audience appropriate communication that will drive the required engagement.
• Coordinates information flow between the department, clients, and service providers.
• Collates, compiles and reports on key business metrics within their area of responsibility to gain insights and opportunities.
• Continiously proposes initiatives and identifies opportunities for growth, expansion, or new direction.

Assists in design and collaboration responsibilities for recognition and digital initiatives

• Collaborates with the internal design team and agencies to develop concepts and designs for print and digital use including email banners, adverts and more.
• Has experience in utilizing design tools such as Canva, Adobe Express, InDesign and Adobe Photoshop to create and edit visual content, ensuring designs are consistent with brand guidelines and effectively support marketing campaigns.
• Assists with the creation of designs that are visually appealing and effective in communicating information to our sales force.
• Modifies and revises existing designs to improve quality and to meet our Marketing team’s needs.
• Research and stay up to date on design trends and be able to incorporate these onto our CI and standards.

Builds and manages operational relationships with stakeholders

• Liaises with different business units to understand their business needs and how they relate to the distribution channels.
• Coordinates, balances, and aligns distribution requirements and quality of service to build brand presence and strength.
• Engages with stakeholders to understand and be able to resolve concerns and build sustainable relationships.
• Collaborates with stakeholders to plan and implement solutions to business challenges and keep them up to date on progress.
• Conceptualises communication plans as needed and ensure that messages are relevant and consistently framed and positioned across all communication channels and timeously delivered according to the communication plan.
• Measures, assesses, and presents results of communication efforts of every element or project to identify opportunities and learnings.
• Conducts market research, generates ideas, and makes recommendations accordingly.
• Acts as an expert adviser and provide astute marketing recommendations where applicable to stakeholders and colleagues.
• Participates in meetings and forums to share knowledge, encourages innovation and coordinates marketing initiatives.
• Uses stakeholder feedback to inform personal and service delivery improvements.

Coordinates and optimises marketing and recognition projects

• Defines, plans, and delivers small and ongoing projects from start to completion within the scope, budget, agreed timelines and to specified quality requirements.
• Secures approval, manages timelines, and monitors budget for marketing material related to projects.
• Manages and takes accountability for deadlines and the production process.
• Supports senior team members throughout respective project lifecycles (from conception to post implementation).
• Monitors and measures the success of marketing initiatives and implement corrective action.
• Coordinates suppliers and communication requirements for projects.
• Chases cost estimates and samples where necessary.
• Identifies possible risks and opportunities and provide contingency plans.
• Analyses the internal service delivery processes, identify areas for improvement and make changes to comply with best practices.
• Translates communication into different media for different audiences.

Contributes to team success and ensures continuous improvement and professional development

• Participates in the performance contracting and review process within agreed timelines.
• Participates in Talent Management initiatives in line with HR policies and procedures.
• Shares information and provides regular and constructive feedback to line manager and colleagues to improve team performance and ensure skills transfer.
• Maintains up to date professional, product and technical knowledge and participates in planned activities that are appropriate for own development.
• Contributes to the team’s success by ensuring team commitment and cohesion; values individual contributions and shows respect for others.
• Respects diversity and encourages an environment that values inclusivity.

Skill

• Time and project management
• Attention to detail and foresight for due diligence on projects and reviewing documents
• Communicate well in English both in writing and verbally
• Convert recognition information to audience appropriate communication
• Critically evaluate communication elements:
• Influence and persuade people to get things done
• Negotiate
• Present and sell your ideas
• Question processes, strategy and outputs
• Multi-task on multiple projects
• Basic understanding of design principles for digital and print
• Proficiency in Canva and revising designs
• Use of design tools such as Adobe Express, InDesign and Adobe Photoshop will be adventitious

Attributes

• Empathetic
• Diplomatic
• People and relationship focused
• Sociable
• Team player
• Seen as a trusted adviser by clients
• Resilient
• Able to work calmly under pressure and provide answers and direction to others
• Flexible and adaptable
• Tenacious and persistent
• Dynamic, energetic and driven
• Confident
• Passionate
• Have initiative and action oriented - being a self-starter and doer
• Naturally inclined to work hard
• Solution oriented
• Detail oriented
• Ability to think outside the box
• Align with the Discovery values

Key characteristics

Qualifications

• Minimum three year undergraduate degree or diploma (marketing or communication focused) OR relevant industry qualification.
• Minimum of three years’ experience in Discovery or in marketing, PR or communication
• Relevant industry experience
• Knowledge of the Sales and Distribution structure advantageous.

Competencies

• Discovery’s products and business processes
• Various media channels, including digital
• Agency process and relationships
• Print and production processes (including timelines and costings)
• Excellent communicator
• Persuading and influencing
• Delivering results and meeting stakeholder expectations
• Have initiative - being a self-starter
• Presenting and communicating information clearly
• Adapting and responding to change
• Action and solution oriented
• Tenacious and persistent
• Stress management - ability to work calmly under pressure and provide answers and direction to others
• Multitasking.