Marketing Consultant - Pietermaritzburg at Accountancy Placements

• Our client is seeking a proactive and creative Marketing Consultant to develop and implement marketing initiatives that enhance brand awareness, generate leads, support business development, and strengthen client engagement.

Responsibilities
Marketing & Brand Management

• Develop and implement the firm's marketing strategy
• Increase brand awareness and market presence
• Conduct market research and monitor industry trends
• Ensure consistent branding across all marketing materials and communications

Digital Marketing & Content Creation

• Manage the firm's website and social media platforms
• Create and publish marketing content, including newsletters, articles, and promotional material
• Implement email marketing and digital campaigns
• Monitor and report on website, social media, and campaign performance

Business Development Support

• Assist with lead generation initiatives
• Coordinate networking events, seminars, webinars, and client engagement activities
• Identify opportunities to promote the firm's services

Reporting & Administration

• Track marketing performance and ROI
• Prepare monthly marketing reports and recommendations
• Maintain accurate marketing records and databases

Requirements

• Diploma or Degree in Marketing, Communications, Business Management, or a related field
• Minimum 2 years' marketing experience
• Experience in professional services marketing is advantageous
• Strong understanding of digital marketing and social media platforms
• Proficient in Microsoft Office and marketing tools
• Strong networking, business development, and project management abilities.
• Valid driver's licence