Marketing Coordinator - Kempton Park at H Systems (Pty) Ltd

KEY PERFORMANCE AREAS

• Graphic design.
• Social Media Management.
• Brand Management.
• Administration and Reporting.
• SHEQ Integrated Management System control.

GRAPHIC DESIGN

• Conceptualise and convert ordinary text into visually appealing content.
• Design Marketing Materials and arrange printing with providers as required.Product Catalogues.
• Training Manuals and basic videos.
• Brochures.
• Commercial documents.
• Technical bulletins.
• Flyers / Pamphlets.
• Wall Charts.
• Policy/procedure notices.
• Price lists.
• Create HTML email signatures.
• Internal and external newsletters.
• Business cards.
• Ad Hoc marketing materials as required by the needs of the business

SOCIAL MEDIA MANAGEMENT

• Develop and maintain digital and other marketing campaigns to increase web traffic.
• Website maintenance
• Monitor and maintain website.
• Ensure website is up to date with all the latest products.
• Develop, drive, and maintain the social media platforms - content plan, and policies.
• Writing of marketing copy, social media content, website content, press releases, articles, ad copy, blogs, PowerPoint presentations etc.

BRAND MANAGEMENT

• Assist the CEO with the execution of the H Systems Marketing Strategy and Objectives
• Support the CEO with the establishment and execution of:
• The Marketing plan.
• Evaluate monthly progress of marketing objectives and targets.
• Evaluate Marketing plan effectiveness quarterly.
• Generate innovative ideas to promote our brand and our products.
• Understand the marketplace and the customer requirements and align initiatives in order to exceed customer expectations.
• Create customer driver marketing strategies to launch and market new products.
• Contributes to planning and developing a marketing strategy for the company to promote the image, brand awareness and services of the organisation.
• Execute various marketing campaigns, including advertising, promotions, and events.
• Participates in and represents the company in marketing events.
• Prepare and arrange corporate gifting and ensure timeous delivery.
• Always maintain a high level of customer service levels standards

ADMINISTRATION AND REPORTING

• Run specials on slow moving products or products requested by CEO.
• Reporting the progress of these products.
• Report on Google Ads performance and competition.
• Compile monthly marketing reports.
• Tracking & analysing marketing execution.
• Generate Group marketing reports as required.
• Ensure Copywriting requirements are always adhered to.

Requirements

KEY JOB REQUIREMENTS

QUALIFICATIONS

• Grade 12 with at least 1 or 2 additional short course certifications.

EXPERIENCE

• Minimum 3 years’ experience in a similar role.

KNOWLEDGE REQUIREMENTS

• Skilled in Search Engine Optimization (SEO), Google AdWords, Social Media Marketing, and Adobe Photoshop, Google Ads, Google Analytics and WordPress.
• Familiarity with marketing principles, strategies, and best practices.