Marketing Coordinator at Pavago

About the Role

• We are seeking a highly organized and tech-savvy Marketing Coordinator to support and execute day-to-day marketing operations while working closely with leadership. This role is ideal for someone who blends strong operational discipline with hands-on marketing execution and enjoys owning systems, content, and digital initiatives.
• You will play a central role in managing content workflows, executing LinkedIn-focused marketing strategies, supporting executive operations, and leveraging modern tools and technologies to drive engagement and lead generation. This position requires structure, initiative, and the ability to move projects forward independently in a fast-paced, remote environment.

Responsibilities

Executive Support & Operations

• Provide high-level administrative support to leadership, including calendar management, inbox organization, and task prioritization.
• Set up and manage daily, weekly, and monthly meetings aligned with business goals and the founders’ vision.
• Ensure smooth operational workflows to support ongoing marketing and leadership initiatives.

Content Management & Organization

• Maintain a centralized and well-organized content library for efficient repurposing of marketing assets.
• Collaborate with internal stakeholders to ensure consistency in messaging across all marketing efforts.

Marketing Execution & Digital Strategy

• Implement and track marketing initiatives across LinkedIn and other digital platforms.
• Monitor outreach performance and apply insights to continuously refine marketing strategies.
• Support engagement and lead-generation efforts through structured digital campaigns.

Tools, Technology & Automation

• Use Go High Level and LinkedIn Sales Navigator to support outreach, engagement, and lead management.
• Build polished surveys and application forms using Typeform or Jotform to collect audience and customer insights.
• Leverage AI tools and modern marketing technologies to improve efficiency and performance.

Research & Video Content Development

• Conduct market research to inform positioning, messaging, and campaign direction.
• Develop compelling video content that clearly communicates WomenThink’s mission and engages the target audience.

What Makes You a Perfect Fit

• You are highly organized, detail-oriented, and comfortable managing multiple priorities.
• You combine operational discipline with creative marketing execution.
• You take initiative and are confident driving projects forward independently.
• You are tech-savvy and enjoy working with modern tools, systems, and AI-driven solutions.
• You communicate clearly and collaborate effectively in a remote team environment.

Required Experience & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field (preferred).
• 4+ years of experience in operations, executive assistance, and marketing support roles.
• Proven experience implementing and supporting marketing initiatives.
• Proficiency in Go High Level, LinkedIn Sales Navigator, and Typeform or Jotform.
• Strong written and verbal communication skills.
• Excellent organizational skills with the ability to prioritize and manage competing tasks.

Ideal Experience & Skills

• Experience supporting founders or senior leadership in a fast-moving business.
• Familiarity with AI tools used in marketing, content, or operations.
• Background in digital marketing, content coordination, or growth-focused teams.

What Does a Typical Day Look Like ?A Marketing Coordinator’s day is centered on execution, organization, and continuous improvement. You will:

• Support leadership with scheduling, inbox management, and operational priorities.
• Manage and organize marketing content for efficient reuse and distribution.
• Execute and monitor LinkedIn and digital marketing initiatives.
• Build surveys, applications, and workflows using marketing and automation tools.
• Conduct research and contribute ideas to strengthen campaigns and messaging.
• Collaborate with the team to ensure alignment across marketing and operational efforts.
• In short: You keep marketing operations running smoothly while helping WomenThink execute impactful, tech-driven marketing strategies that support growth and empowerment.

Key Metrics for Success (KPIs)

• Timely execution of marketing initiatives and campaigns
• Consistent organization and upkeep of content libraries
• Engagement and performance improvements across LinkedIn and digital platforms
• Accuracy and reliability in executive and operational support
• Adoption and effective use of marketing and automation tools