Marketing Coordinator at Woolworths

MAIN PURPOSE:

The Marketing Coordinator is responsible for the provision of general marketing support and administrative duties to line management and the wider Brand team, relating to the daily operations of the Brand/Marketing team. This includes accountability over various marketing processes (i.e., invoicing, marketing plan updates, CPA register management, collateral production, projects, and marketing events). In addition, the incumbent is accountable for driving adherence to internal branding standards and maintaining open lines of communication for the provision of communications to key internal stakeholders.

KEY RESPONSIBILITIES

Communication and Marketing Activities Coordination

• Take ownership for the appropriate templates used in the business area (i.e., PowerPoint templates, Letterheads etc.) and distribute templates as required and ensure their correct use.
• Support the Marketing department's initiatives with the planning, executing, and tracking of marketing programmes and campaigns via marketing channels such as Email, Event, Social Media, or Content Marketing.
• Coordinate marketing and community events, including overseeing logistics, managing registrations (if required), coordinating with vendors, creating itineraries, and ordering marketing collateral.
• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management.
• Create, proofread, and edit copy for various marketing channels and/or Products, ensuring a consistent voice of the entity.
• Assist with developing and managing of Content and Social Media marketing programmes.
• Assist with the compilation of agency reverts and consolidation of feedback from various stakeholder at WFS and Third-Party providers.
• Attend tradeshows, in- and out-of-store activations and events and company sponsorships; provide support in the preparation and roll-out of events as required.

Record Keeping & Activity Tracking

• Establish tracking systems for Online Marketing activities and track progress of these in conjunction with Marketing Manager and respective Marketing Specialists.
• Evaluate and monitor campaign performance on an ongoing basis by analysing key metrics and creating comprehensive reports.
• Maintain records of marketing proposals and campaign collateral through the creation of campaign libraries.
• Update the developed campaign plan and status/tracking sheet, when required.
• Manage the processing of invoices and updating of invoice records on the Marketing shared drive.

Administrative Support

• Manage stock levels, ordering and printing of marketing/product collateral.
• Setting up of meetings and diary management assistance for the Brand team.
• Contribute to conducting desktop research to analyse customer behaviour (i.e., purchasing habits, trends, and preferences), as well as competitor insights and references when required.
• Collaborate with both the Brand and Direct Marketing teams to produce promotional material.

Financial Acumen

• Ensure effective cost management, checking actual expenses versus budget is signed off by line management.
• Coordinate and execute upon the processing of invoices submitted by external service providers.
• Ensure effective cost management, by cross-checking actual expenses against signed-off budget, and highlighting any detected deviation to line management.

QUALIFICATIONS

• Diploma in Marketing, Communications or equivalent
• Bachelor’s Degree in Marketing, Communications or equivalent is an advantage

EXPERIENCE REQUIRED

• 3 – 4 years’ experience providing marketing support in the rollout of campaigns, as well as the provision of general administrative services.

ADDITIONAL REQUIREMENTS

• Strong organisational and coordination skills.
• Sound understanding of WFS Products and associated Marketing offerings.
• Knowledge of Traditional and Digital Marketing tools.
• Familiarity with Customer Relationship Management and Content Management System software.
• Vendor administration and payment management.
• Ability to comprehend and interpret competitor strategies and customer behaviour.

If you are interested in the above position please forward your CV to [email protected] with the name of the position in the subject line.

Closing Date: 18th, May 2022