Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare - a strategy that aims to fit the right treatment to each patient in the best way possible. Roche is the world’s...
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Develop and implement marketing strategies for therapeutic areas, collaborating cross-functionally with Medical and Access Enablers.
Align and collaborate with broader networks, global networks, and affiliates to identify new opportunities and solutions.
Oversee the patient journey and contribute to creating value by supporting and enabling successful projects.
Interpret and translate scientific data into commercial implications, provide marketing insight, and optimize new product launches.
Participate in congresses, scientific meetings, and global implementation/update meetings to stay updated on commercialization strategies.
Identify opportunities and challenges in the Patient Journey and develop solutions using insights from the PJP and HSP.
Design measurements to ensure outcomes are met and impact is measured.
Own the annual business plan, gather insights, formulate a strategic plan, and identify opportunities and challenges.
Approve marketing materials, collaborate with cross-functional teams.
Prepare and update training materials and provide internal education and training programs.
Act as a marketing expert for generating strategies and communication content for digital platforms.
Leverage digital channels and tools for effective digital communications and customer experiences.
Ensure continuous sales and logistics forecasting, working closely with PJPs and the Finance team.
Who you are as our ideal candidate:
You hold a completed undergraduate degree (scientific, business or engineering degree).
5+ Years of proven marketing experience in the Pharma industry in marketing/product management or digital marketing.
You have knowledge of the pharma industry, life cycle management, and pharma marketing processes knowledge.
You are able to demonstrate ability to build relationships and work in the project team, trust and influence with internal members and other key stakeholders
Digital literacy, a good overview of digital solutions on the market supporting patient
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