Electrum works with great organisations to find a better way to transact. Major retailers, banks, and MNOs rely on our cloud-based transaction hub to process consumer transactions, including for purchasing digital goods and services, initiating money transfers, and accepting alternative payments. Our back-office tools fulfil the reconciliation and settlement...
Read more about this company
Develop and implement marketing strategies that align with Electrum Payments' business objectives and enhance client experience.
Establish and maintain a strong brand presence in the financial software sector, ensuring consistent messaging across all channels.
Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and high performance.
Oversee the planning, execution, and analysis of multi-channel marketing campaigns, including digital marketing, content marketing, and events.
Conduct market research to identify trends, customer needs, and competitive positioning to inform marketing strategies.
Collaborate with internal teams and external partners to ensure effective execution of marketing initiatives.
Prepare and manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
Monitor and report on the effectiveness of marketing activities using KPIs to drive continuous improvement.
Requirements
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field; a post graduate qualification is preferred.
Minimum of 8 years of experience in marketing roles within the Enterprise Financial Services technology industry, with at least 3 years in a leadership position.
Experience working in a similar sized company (Revenue $20m to $75m USD)
Gmail
Yahoomail