Marketing Manager at Aramex South Africa

Purpose of the Job

• As Marketing Manager at Aramex will developing, implementing, and executing strategic plan for entire network in order to attract potential customers and retain existing ones as well as he is playing a critical role in aligning creative direction with company’s strategic goals.

Job Description

• Collaborate with senior management to define marketing objectives and develop comprehensive strategies to achieve them. This includes identifying target markets, understanding customer needs, and analyzing market trends.
• Oversee the creation of marketing collateral, including brochures, presentations, website content, and promotional materials, ensuring consistency in messaging and branding across all channels.
• Drive digital marketing efforts, including social media marketing, email campaigns, search engine optimization (SEO), and online advertising, to increase online visibility and engagement.
• Manage the company's brand identity and ensure brand consistency across all communication channels. Develop brand guidelines and standards to maintain a strong brand presence in the market.
• Conduct market research to identify opportunities for growth and assess competitive threats. Gather customer feedback and insights to inform marketing strategies and improve service offerings.
• Plan and execute marketing campaigns from conception to completion, monitoring campaign performance and optimizing strategies to maximize ROI.
• Identify and develop strategic partnerships with industry stakeholders, influencers, and affiliates to expand our reach and drive business growth.
• Coordinate participation in industry events, trade shows, and conferences to promote our services, network with potential clients, and generate leads.
• Manage the marketing budget effectively, allocating resources wisely to achieve desired outcomes within budgetary constraints.

Job Requirements - Experience and Education

• Bachelor’s degree in marketing, Business Administration, or related field; master’s degree preferred.
• 5-6 years of relevant experience in the Marketing Field.
• Proven experience in marketing roles within the shipping, logistics, or transportation industry.
• Strong understanding of marketing principles and techniques, with hands-on experience in digital marketing strategies and tools.
• Proficiency in Microsoft Office Suite and marketing software/tools (e.g., Adobe Creative Suite, Google Analytics, CRM platforms).