Marketing Manager (B2B & Tech industry) at Professional Career Services

Job Description

• This role is critical to scaling growth, driving brand marketing, generating revenue, and managing vendor and channel marketing relationships. The Regional Marketing Manager (Sub Saharan Africa) will oversee strategic marketing initiatives, budget management, brand positioning, performance marketing, and cross-functional collaboration.
• Define and implement marketing strategies for the company in the region.
• Collaborate with teams to plan for growth and develop innovative campaigns.
• Manage the marketing budget to maximize value and optimize acquisition costs.
• Diversify marketing channels to reduce reliance on a single source.
• Develop and implement marketing plans for its vendor relationships.
• Oversee end to end Event Management of events.
• Oversee marketing campaigns across digital, social media, PR, and other channels.
• ROI centric campaign design
• Balance content promotion to drive user acquisition and retention.
• Lead CRM efforts to improve user retention, lifetime value, and upselling.
• Analyze data to optimize marketing strategies and monitor key performance indicators.
• Work closely with other teams to ensure alignment and drive business growth.
• Lead and mentor the marketing team to achieve business goals.

Qualifications

• Bachelor’s degree in marketing, business, or a related field; advanced degree.

Skills

• Extensive experience in the Sub-Saharan African region, particularly in South Africa.
• Min 5+ years in a senior marketing role, ideally in the technology industry.
• Proven ability to manage budgets and teams effectively.
• Strong strategic and analytical skills, with a deep understanding of consumer behavior.
• Proficient in brand marketing, performance marketing, and customer acquisition.
• Experience with business intelligence tools (e.g., Tableau, Power BI)
• Experience in Digital Marketing necessary
• B2B Marketing experience is a plus including but not limited to Vendor Platform and Portal Management
• Knowledge of following platforms – Eloqua, HubSpot, Mailchimp, Monday.com is a bonus.
• Excellent leadership, communication, and cross-functional collaboration skills