Marketing Manager at BCE Foodservice Equipment

Job Description

• The role involves developing, implementing, managing, and overseeing the marketing strategy to align with company objectives while handling BCE's daily marketing operations. This includes managing marketing campaigns, brand development, events, and trade show participation, all while ensuring seamless coordination with sales activities.

The Duties Include But Will Not Be Limited To:

• Managing all marketing activities for BCE and within the marketing department.
• Developing the marketing strategy for BCE in line with the company's objectives.
• Coordinating marketing campaigns with sales activities.
• Managing the marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Analysing product sales by lines utilising marketing analysis tools such as the BCG matrix.
• Planning and implementing promotional campaigns.
• Managing and improving lead generation campaigns, measuring results.
• Overall responsibility for brand management and the corporate identity.
• Preparing online and print marketing campaigns.
• Monitoring and reporting on the effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analysing potential strategic partner relationships for company marketing.
• Responsible for events and attending trade shows as required.
• Accompanying the external sales team on sales calls as required.
• Performing other duties as required.

Qualifications, Experience, and Skills

• Grade 12 (or equivalent)
• Relevant bachelor’s degree in marketing, Communications, or related field
• Computer literate (Microsoft Office Package)
• SAP Literacy
• Familiarity with CRM tools

Experience and Knowledge

• A minimum of 3 - 5 years’ experience as a marketing manager
• Experience in the development of marketing strategies and brand awareness- 3 -5 Years
• Analytical and project management skills-3 -5 Years
• Excellent analytical skills with the ability to interpret marketing and sales data- 3 -5 Years.
• Report writing to be able to present and give feedback to the relevant stakeholders within BCE.

 Skills and Personal Attributes

• Strong organisational and project management skills with the ability to manage multiple tasks effectively.
• Excellent leadership skills to manage and inspire the marketing team.
• High attention to detail and accuracy in campaigns, reporting, and material creation.
• Creative and strategic mindset with a focus on achieving business objectives.
• Exceptional communication and interpersonal skills.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Ability to collaborate effectively with cross-functional teams.
• Proactive, energetic, and confident personality.
• Good numerical skills to manage budgets and analyse data.
• Ability to meet deadlines and work well under pressure.
• Customer-focused with a commitment to delivering high-quality results.
• Strong attention to detail and accuracy in all tasks.